2016 was the year that we delved into the Car Insurance industry when we were invited to pitch for a campaign that 1st Central wanted to run in Edinburgh. We subsequently won the pitch, and planned and negotiated a campaign that included bus advertising, digital 6 sheets, radio and print advertising. Will North came on board – creating the concept and executing the visual and radio designs – while our MEERKAT audio expert, Jason Cadden, wrote and produced a bespoke piece of audio for social pre roll and the radio campaign.
We continued our work with Wild Frontiers and Westminster Kingsway College, as well as successfully increasing the footfall at animal events such Dog Fest and The National Pet Show.
The MEERKATs discovered the perfect, money-saving way to fly to South America – it’s with Air Europa! – when we researched the market for their digital and print campaign.