Year 2 saw Heidi, and her growing MEERKAT mob, beat 3 West End agencies to win the pitch for Star Wars Celebration Europe. This was held for the first time in the UK at ExCeL, London.
The campaign to market the event was a combination of print, outdoor advertising and radio promotions. All radio adverts were written and produced in conjunction with Dan Hunt, with SFX being sourced directly from Lucas Films. Later that year, Heidi also won the pitch to launch MyBreast in the UK. The campaign was centred around radio and, once again, all radio production and audio branding was produced in house with Dan.
We also cut our teeth on another launch campaign to promote the Ice Road Truckers DVD launch as well as buying a London bus campaign to advertise Maidenform bras.
So, a year that proved that variety is certainly the spice of life with Cosmetic Surgery and Truckers, Bras and Fan Conventions…