The MEERKAT Print planning process
Successful planning of print advertising requires careful observation and understanding of the evolving print media landscape. At MEERKAT we scrutinise each publication’s circulation and the relevance of its audience. We consider the value that is placed on the publication, and the frequency with which it is published. Additionally, we stay vigilant to ensure the environment in which the target audience picks up and reads the publication is suitably aligned with your brand.
Where Can Our Print Advertising Be Seen?
Print advertising is widely scanned and devoured. Newsworks state that 26 million people read news brands every day. This type of media advertising also provides a uniquely tactile and tangible environment where audiences consume ads within content that they trust and value. From the glossy magazines at your local supermarket, to the array of papers at your corner newsagent, there is still a wall of print titles available. For example, take a peek at the advertorial campaign we bought for Novasol in the ‘I’ newspaper.
Additionally, over recent years, magazines and newspapers have expanded beyond the print version to include digitised content. This means there are ever more opportunities for finely targeted advertising campaigns, such as the digital display campaign we bought for Peak Retreats in the Sunday Times.
The continued role and value of print advertising should not be overlooked. Contact our print media experts to find out how you can be seen by the right audience, in the right publications.