The MEERKATs offer a full range of expert print advertising services. As experienced, and proudly independent, print media planners and buyers, we know exactly how to reach audiences using print media’s trustworthy, and uniquely tactile and tangible, environment. Whether through newspapers, magazines, or online formats, we continually scan the changing landscape and plan with precision to ensure your creative is seen by the right people, in the right publications.

The benefits of print advertising

There are clear and lasting benefits of print advertising, even in an increasingly digital world:

Trusted environments

Readers often engage with print in a more focused way, free from the noise of constant notifications or scroll fatigue. Ads in print are absorbed at the reader’s own pace, in a trusted editorial environment, making them a strong complement to digital campaigns.

High attention and dwell time

Print has fewer distractions. A well-placed ad in a relevant title can command attention for longer and drive real-world action.

Targeted reach

Print allows for precise geographic, demographic or interest-based targeting, particularly through regional press or niche publications.

Physical presence

Print ads exist in the real world. From magazine spreads to folded inserts, they can be saved, shared and revisited, making them ideal for product-based or information-rich messaging.

Complementary to digital

Print can reinforce messaging seen online, adding credibility and extending campaign reach across multiple channels.

Looking to include print in your next campaign? Get in touch with the MEERKATs to find out how we can help plan and buy effective print placements that support your wider media strategy.

Media buying for print, made simple

Our print advertising services cover everything from media selection to final delivery:

Audience insight and planning – understanding your readers and matching them to the right publications

Title selection and buying – securing placements in the best-performing press and magazines for your objectives

Negotiation and booking – leveraging publisher relationships to get maximum value

Format advice and specifications – ensuring your creative fits the space and context perfectly

Production and deadlines – coordinating artwork supply and print-ready delivery to publishers

Campaign reporting – measuring reach, circulation and response (where applicable)

We also collaborate with your internal teams or creative partners to ensure smooth delivery and a joined-up approach across media channels. 

Advertising campaigns for print – national or niche

From national awareness campaigns to hyper-local promotions or sector-specific communications, we tailor every advertising campaign for print to suit your needs. Our media planning process ensures your ad gets in front of the right audience — and gets remembered.

We regularly plan print campaigns for:

• Charities and third-sector organisations
• Tourism and culture
• Retail and FMCG brands
• Education providers
• Public sector clients

Print advertising in action

We’ve planned and bought advertising campaigns for print across a wide range of sectors — from local community projects to national brand launches. Here are a couple of examples of how our print media buyers have helped clients reach the right audiences through effective use of print:

The Bloomberg Connects campaign in Edinburgh

The MEERKATs carried out a high-impact integrated campaign – with print at the centre – to promote the Bloomberg Connects app in Edinburgh. The app makes it easy to discover and explore arts and culture wherever you are, with free guides to over 500 cultural institutions worldwide.

The campaign promoted the app to visitors and locals during the world-famous Edinburgh Festival. Alongside the geotargeted OOH activity, arts-friendly print titles with strong editorial alignment were selected for advertorial content. The advertising in these titles – which included the Edinburgh Evening News, The Scotsman newspaper, The Skinny and Fest magazine – gave the campaign trust, authority and impact.

Print campaign for Peak Retreats in the Sunday Times

The MEERKATs know that a carefully planned and positioned print advertising campaign can be uniquely effective. No screens, no scrolling, just a moment of calm, focused attention. This was the aim behind our campaign for Peak Retreats which brought together strategic media planning and well-placed print advertising. The full-page advert in the Sunday Times Travel section promoted Peak Retreats to an audience actively seeking their next escape. The ad was placed in the right editorial context in one of the UK’s most trusted and authoritative publications for travel inspiration.

Let’s talk print. Speak to our media experts today about planning a high-impact, high-trust campaign in print and how it can complement your other media activity.

Print Advertising: FAQs

Is print advertising still effective in a digital-first world?

Absolutely! While digital channels are vital, print still plays a powerful role, particularly when trust, attention and physical presence matter. It’s a proven way to reach targeted audiences in brand-safe, editorially curated environments. We often recommend print advertising as part of a wider media mix.

How much does print advertising cost?

Costs vary depending on the publication, size of the ad and how often it runs. As experienced print media buyers, we’ll negotiate the best possible rates and recommend the most effective use of your budget.

Which publications should I advertise in?

That depends on your audience, message and objectives. We use audience insight, readership data and our experience in media buying for print to recommend the titles that will deliver the greatest impact – from national press to regional weeklies or specialist trade magazines.

Can you help with ad formats and deadlines?

Yes. We manage the entire media booking process, including advising on specs, formats and supply deadlines. Whether it’s a single page, a double-page spread, a classified listing or an insert, we’ll make sure your creative lands where – and when – it should.

Can I run a print campaign alongside digital or outdoor ads?

Absolutely. Print works especially well when it’s part of an integrated campaign. We regularly combine advertising campaigns for print with outdoor, digital, audio and TV, ensuring your message is seen across multiple touchpoints.

What are the advantages of print advertising over digital?

Print is physical and less crowded. It can deliver stronger dwell time, deeper engagement and is often kept or passed on. That said, we see print and digital as complementary and help you use both to their strengths.

Do you work with charities, education providers or local councils?

Yes. We have long-standing experience planning print advertising for public sector and third-sector organisations, including university promotions and community-based initiatives. We understand the need for efficiency, transparency and results.