The northern MEERKAT burrow of Edinburgh is a busy place to be this August, with the Edinburgh Festival in full swing, celebrating all things Arts & Culture.
If you’re out and about exploring the festival sights and sounds, keep your eyes peeled for the Bloomberg Connects campaign that MEERKATworks have planned and bought. The Bloomberg Connects app provides a free guide to over 500 cultural institutions worldwide. Their Edinburgh campaign is promoting the app to both locals and visitors, geo targeted to reach people out and about in the city. It includes digital 6 sheets along the arterial roads of the city centre, bus supersides on central routes, and panels within the city’s trams.
The OOH activity is running alongside advertorial content in the Edinburgh Evening News, The Scotsman, The Skinny and Fest magazine.
You can listen to the audio ad running on a bespoke list of podcasts here.
