The MEERKAT Blog
The MEERKAT Blog
Welcome to the MEERKATworks blog. We work across the whole spectrum of media platforms so check out our media buying news, what we’re doing on our burrow away days, or perhaps who we’ve come across on the foraging range. This sociable team of media experts enjoys nothing better than regular time out-and-about, meeting clients and suppliers right across the country.
Delve in to see what the friendly and industrious MEERKATs are up to. Contact us to arrange a meet-up with the MEERKAT media experts.
SES Water podcast campaign
The SES Water winter Podcast campaign went live this week. MEERKATworks planned this geo targeted audio campaign against carefully selected...
My University Hospitals Sussex OOH
My University Hospitals Sussex is the charity for local hospitals across Sussex. They raise funds for treatment, care and research which go over...
MEERKATworks out & about in November
It's been a busy old start to November here at MEERKATworks. First up was 2 days at World Travel Market London for Casey and Tabs, and a quick...
Status Update – podcast campaign
MEERKATworks have been busy planning and buying a podcast campaign to promote Status Update - a new Podcast from Disrupt Marketing hosted by...
18 Years of Audio Advertising
Before Heidi started the agency in 2005, she worked in radio. Her desk was on the same floor as the studios of KISS and Magic FM - so she learnt...
Peak Retreats on podcasts
This week the Peak Retreats digital audio campaign went live across both the Octave and the Acast portfolio of podcasts. Dan, who heads up...
18 Years of Print Advertising
Over the last few days we have been searching through the MEERKATworks archives to look at the Print campaigns we have planned and bought over...
18 Years of OOH Part 1
It's almost 18 years since Heidi started MEERKATworks and we're proud to say that we're still here to tell the story. Albeit a little older but...
ITV Studio tour with Lightning Fibre
MEERKATworks had a brilliant day out with Rob Reaks from Lightning Fibre last week which included a tour of ITV Studios. Highlights included...
Scotland Food & Drinks Awards 2023
Last night Heidi went along to the Scotland Food and Drink Awards. It’s an event that Celebrates the best of Scotland’s exceptional food and...
Air Ambulance Week 2023
At MEERKATworks, we are natural collaborators, so it's been great working on this collaborative Air Ambulance Week 2023 campaign. The VoD...
Southampton International Boat Show 2023
Britain's festival of boating & watersports is back! It's the 5th Southampton International Boat Show that MEERKATworks have worked on, and...
Air Ambulance Charity Kent Surrey Sussex
Coinciding with Air Ambulance Week this September, Air Ambulance Charity Kent Surrey Sussex are running a digital audio and podcast campaign....
Ski Solutions – Programmatic campaign
If you're looking for some inspiration for your next winter break, have a look at the new Ski Solutions site that launched this summer....
Digital OOH campaign for students
This summer MEERKATworks secured digital OOH campaigns targeting students in over 200 University halls across the UK. The various campaigns were...
Brighton & Hove Albion Football Club OOH campaign
The BHAFC out-of-home campaign has kicked off in full ‘home strip’ style in Brighton this week. MEERKATworks planned and bought the campaign to...
Willen Lake – summer VoD campaign
Last week I had the pleasure of visiting Willen Lake to catch up with the team. My MEERKAT 360° vision spotted something for everyone - from...
SES Water – Get water fit
We all tend to use more water over the summer, which is why SES Water are working with the community providing tips and support on how to be more...
Utah – Life Elevated
With The Mighty 5 National Parks – Arches, Bryce Canyon, Canyonlands, Capitol Reef and Zion, and scenic byways with epic scenery and landscapes,...
Mmm Mackie’s – this summer’s perfect partner
Summer is well and truly here. And what better accompaniment to a sunny day than a scoop of delicious Mackie’s ice cream! So, we're delighted to...
Why do the words in ads matter?
You may produce the best product in its class or provide a world beating service, but your potential customers won’t know this unless you...
My University Hospitals Sussex
This week, we're launching a campaign that is very close to our hearts for My University Hospitals Sussex - the dedicated charity for seven NHS...
The Digital Navigation Video
What’s your Daily Digital Journey? Click PLAY below. At MEERKATworks – the Digital Navigation Experts – we ask our clients to stop and think...
Mackie’s large format OOH in Scotland
MEERKATs are agile, inquisitive creatures. At MEERKATworks we’re known as “nicely nosey” - we keep our eyes on the changing media landscape,...
Win a trip to Minnesota on Boom Radio
This week we are very excited to launch the ‘Win a Trip to Minnesota’ competition on Boom Radio, with the teams at KBC and Explore Minnesota. Our...
Another targeted OOH campaign delivered in Brighton
A great use of traditional offline media used to target the most online savvy audience possible - the attendees of the SEO Conference in Brighton
The Parks Trust
MEERKATs love to run free in the wild, so we're extremely pleased to be working with The Parks Trust again this year. Using our media planning...
Ready. Set. Georgia!
MEERKATs are avid explorers, and love being inspired by new places to visit. A shiny new pin on our “MEERKAT map” is the American state...
International Women’s Day 2023
Malala Yousafzai “I raise up my voice – not so that I can shout, but so that those without a voice can be heard. … We cannot all succeed when...
Visit San Antonio – Digital OOH in St Pancras
It’s been very rewarding working with TTM and Visit San Antonio on planning and buying this digital advertising campaign at St Pancras Station,...
Mackie’s – A refreshing client visit
Thank you, Mackie’s, for taking us on a tour of your farm today. It was fascinating to see how the Ice Cream is made. We know what freezer to...
MEERKATs at The Edinburgh Remakery
It was great to be invited to the Edinburgh Remakery today for a talk that Alice, our Creative Insight Director did on the Power of Words in...
January Smiles
Heidi really enjoyed meeting up with Hannah and Bernadette in London last week. Not only did they meet Andrew Marr but they also had a right old...
Lousiana Taxis
If you live in London keep your eyes peeled for the Louisiana Office of Tourism Taxis that keep on giving! The creative they supplied includes...
MEERKATs on the Tube
If you’re in London, travelling on the Tube, keep your eyes peeled for our MEERKAT characters – Merrily, Seeka, Skye, Kin & Ship, Leonardo,...
Everything you need to know about straplines
The most effective straplines have the ability to weave their way into our everyday headspace and speech (One Poll, 2022), they can evoke deep...
Gressingham
At MEERKATworks we love trying new dishes, and the Gressingham Duck recipe booklet provides some great tips and inspiration for the kitchen....
Just The Tonic
“Seven days without comedy makes one weak …” The MEERKATs love to laugh so it’s no surprise we are really enjoying working with Just The Tonic -...
Peak Retreats
The beauty of reading a newspaper is that you don’t need to rely on the internet. You don’t need a plug and you don’t need a battery. You can...
We dig the planet
MEERKATs are naturally down-to-earth, planet-loving creatures who believe in equality, diversity and green-living. As individuals, and as a...
The Power of Words in Marketing
' The Evolving Power of Words in Marketing' ... If this is of interest to you and you're in the Edinburgh area, be sure to book a place at next...
Southampton International Boat Show
Great to work with Southampton International Boat Show again. It’s the 4th show MEERKAT have worked on and the campaign is currently live across...
Edinburgh Festival Fringe Society
The MEERKATs have been out at the Edinburgh Festival Fringe Society several times this month and been captivated by the diversity and...
The MEERKAT TV Masters
It's summer and we've all just passed TV Masters, so we're off to celebrate in the sunshine! TV Masters is a fully accredited Thinkbox course,...
Blue Light Card – Geo targeted OOH campaign
Blue Light Card supports key workers across the UK by providing a wide range of exciting discounts and offers. After the success of our lockdown...
Peak Retreats Programmatic
We've no idea where the year has gone but the ski season is almost upon us again! Great working with Peak Retreats on another season. Here's to...
Mackie’s Chocolate
MEERKATs love chocolate, so it has been great to work on the Mackie's Chocolate digital audio campaign this summer, bringing a little piece of...
Edinburgh Dog & Cat Home Charity Event
Heidi and Ebo have been In The Dog House raising as many £’s as possible for The Edinburgh Dog and Cat Home. Thank you to everyone who donated...
MEERKATworks OOH
Stories. They’re vital in advertising, particularly now. During Lockdown we have been encouraging businesses to keep on telling their stories. As...
MEERKAT Radio Advertising
The MEERKAT’s have decades of experience planning and negotiating bespoke radio campaigns. Take a listen to some examples of radio adverts that...
MEERKAT Christmas Party
MEERKAT’s love to have fun and let their guard down at party time and what a party it was! It’s no secret that Brighton is a FUN city for a great...
MDHUB event
Heidi and Julieanne went to the mdhub conference last week at the infamous AMEX stadium in Falmer. Some great talks on the effects of emerging...
Sussex Wildlife Charity Event
MEERKATs love to stand at the highest point to scan the landscape, so you can imagine Heidi’s excitement when she was invited for a flight on...
MEERKAT Party
The Mob at MEERKAT had a great night partying in Sombreros last week. It was HOT HOT HOT and A LOT of margaritas were drunk. Heidi had a bash at...
Classic FM Tour
The MEERKATs love radio and over the years we have planned and negotiated 100’s of airtime, promotional and sponsorship campaigns. Today we took...
Advertising in Brighton Station
Have you even been to Brighton Station? It was built in 1840 and is full of curved glass panels and spectacular iron work – a perfect start and...
Heidi Wins Award
Meet Heidi – she’s the Founder of MEERKATworks and was recently given an award by E2Exchange for Next Big ScaleUp Entrepreneur to Watch. She...
MEERKATworks in the Beginning
Back at the end of 2005, Heidi started the agency and became the first MEERKAT. In her own words, she says ‘ Having never worked in an agency, I...
