The MEERKAT Blog
The MEERKAT Blog
Media buying insights and industry trends
We work across the whole spectrum of media platforms; check out the latest media buying news, what we’re doing on our burrow away days or perhaps who we’ve come across on the foraging range. This sociable team of media experts enjoys nothing better than regular time out and about, meeting clients and suppliers right across the country.
Delve in to see what the friendly and industrious MEERKATs are up to. Contact us to arrange a meet-up with the MEERKAT media experts.
Powerful knife crime awareness campaign on ITVX
MEERKATworks plans and buys a powerful ITVX campaign for Fearless and Charlie's Promise, raising awareness of knife crime and encouraging young people to speak up.
Brighton OOH campaign for Bipolar UK
An OOH advertising campaign for Bipolar UK in Brighton, using bus, rail and university advertising to raise awareness among young people.
London Underground advertising formats
Confused by 4-sheets, cross-track posters, LEPs or D6 screens? Learn how the main London Underground advertising formats and how they work.
What is a social enterprise? Purpose, profit and the challenge of being seen
What is a social enterprise? Learn how UK social enterprises work, how they differ from charities and CICs, and why awareness matters for growth and impact.
Swurf: Out-of-home campaign in Edinburgh
See how MEERKATworks used train station and shopping centre advertising in Edinburgh to reach Swurf's audience of remote and hybrid workers.
MEERKAT to judge man’s best friend
MEERKATworks founder Heidi joins the judging panel at Edinburgh Dog and Cat Home's Community Day, with fun competitions and family activities.
Airport advertising: where brands take off
Airport advertising puts your brand in front of travellers at every stage of the journey. Discover airport media formats, planning tips and buying advice.
Linear TV advertising: What 20+ years of TV media buying teaches you
Discover how experienced linear TV advertising planning and buying can deliver national or regional reach alongside BVOD, VOD, CTV and streaming.
ITV advertising campaign for National Disability & Carers Card Scheme
MEERKATworks planned and bought an ITV advertising campaign for the National Disability & Carers Card Scheme across South East England.
Netflix advertising: How to advertise on Netflix
Is Netflix advertising right for your next campaign? Learn about Netflix advertising, targeting, buying and costs.
South West Water motorway service station campaign
Reminding holidaymakers to save water: Bristol Water takes water-saving message on the road with motorway service station campaign.
Pet food marketing: How to build trust and scale beyond paid social
Learn how UK pet food brands can build trust, balance brand and performance media, support retail growth and scale without wasting advertising budget.
Testimonial: Edinburgh Dog and Cat Home
MEERKATworks partnered with Edinburgh Dog and Cat Home to deliver out-of-home and podcast advertising. Read their testimonial.
Bloomberg Connects takes flight with easyJet Traveller
MEERKATworks planned and bought easyJet Traveller print advertising for Bloomberg Connects as part of a wider multi-channel campaign.
Experiential advertising: what it is, why it works and where it belongs
MEERKATworks can support your experiential advertising campaigns, where real-world activity and media planning can work together.
Top media (buying and planning) pitfalls: where advertising budgets lose their way
Avoid costly media planning mistakes with MEERKATworks. Pinpoint the top media pitfalls brands face and how expert media buying helps campaigns work harder.
Willows Activity Farm: Visitor attraction advertising campaign
MEERKATworks planned and bought a visitor attraction advertising campaign for Willows Activity Farm, combining rail station OOH with targeted ITVX activity to reach local families.
Multichannel branding campaign: University of Sussex
This multichannel campaign takes a holistic approach to reach the target demographic as they go about their daily lives. Take a look.
The Parks Trust summer 2026 campaign
MEERKATworks planned and bought The Parks Trust's summer 2026 campaign across VoD, Pause Ads and podcast advertising.
The drinks shelf is crowded: Smart media planning helps your brand win attention
Pouring budget into drinks marketing? Make sure your media plan can hold its own.
Breaking through the noise: media buying for challenger food and drink brands
The right media planning strategy can turn a challenger brand into a household name. And the good news? You don't need the biggest budget.
The trust triangle: Why TV, radio and OOH still beat the feed
Trust is advertising's most valuable currency. Discover why TV, radio and out-of-home remain the UK's most trusted media and how MEERKATworks can help.
Train advertising: A practical guide to rail and train station advertising
Your guide to train advertising and train station advertising in the UK: formats, on train advertising, costs and media buying support.
Hospice advertising: How to plan sensitive, local campaigns that build trust and bring support
Your guide to hospice advertising, covering media planning, campaign objectives, channel selection and how UK hospices can reach local communities with trust.
What does digital marketing mean to you?
Digital marketing is more than paid social or Google Ads. Find out how digital audio, CTV, programmatic and DOOH could transform your media strategy.
The power of sound
Audio builds memory, emotion and reach. See (and hear) how MEERKATworks plans, writes, produces and buys audio that gets heard.
Solas Festival: Edinburgh out of home campaign
MEERKATworks planned and bought a geo-targeted Edinburgh out of home campaign for Solas Festival, supporting festival marketing with bright, well-placed OOH advertising.
London Underground advertising and tube advertising
A practical guide to London Underground advertising, tube ad formats, costs, targeting and media buying support.
Health advertising: How to plan and buy effective media campaigns in the health sector
How health advertising campaigns can use out-of-home, digital, print, TV and geo-targeted media planning to reach the right audiences effectively.
Edinburgh Dog and Cat Home – Edinburgh advertising campaign
MEERKATworks planned and bought an Edinburgh advertising campaign for Edinburgh Dog and Cat Home, combining OOH and podcast media.
How to advertise in universities: smarter student advertising
How to advertise in universities and reach students more effectively through OOH and proximity media planning.
Destination marketing that gets places noticed
Destination marketing needs more than visibility. Learn how smart media buying and travel advertising help destinations reach the right audiences and drive results.
Retail advertising: Shopping centres, supermarkets and high streets
How retail advertising works across shopping centres, supermarkets and high streets, from in-store advertising to retail park campaigns.
Geo-targeted advertising to promote St Catherine’s Hospice’s new Crawley superstore
See how MEERKATworks planned a geo-targeted charity advertising campaign for St Catherine’s Hospice to promote its new Crawley Superstore
Beyond the big idea: Fundraising campaign strategies that make every channel work harder
How charity fundraising campaign strategies improve when media planning, channel selection and timing are treated as growth levers – not logistics.
Bus advertising: Formats, costs and how to plan an effective campaign
How bus advertising works, including supersides, T-sides, rear bus ads and bus stop advertising. Learn costs, formats and media planning campaign tips.
Digital audio advertising: attention without the scroll
How streaming radio, podcasts and programmatic audio work, why they perform and how to plan a campaign that's unmissably heard.
High-impact outdoor advertising
High-impact outdoor advertising commands attention, but it isn't just about size; it’s about real physical presence in premium locations.
Thinkbox TV Now and Next: Key Takeaways
The MEERKATworks team attended the Thinkbox TV Now and Next event in London. Check out our key insights on TV advertising trends in the UK.
Education advertising that gets noticed
How Out-Of-Home (OOH) helps schools, colleges and universities win attention. MEERKATworks can build your education advertising campaign.
The future of programmatic advertising: What to expect in 2026 and beyond
What’s next for programmatic advertising in the UK? Explore 2026+ trends in AI, privacy, contextual targeting retail media and TV+
Channel 4 Ad Pause: The ‘can’t-miss moment’ format for TV advertising
You want impact of TV but don't necessarily have the time or money to produce a full video ad. That's where Channel 4 pause ads come in.
Print and traditional media advertising: Its future in 2026 and beyond
Where does print advertising stand in 2026? Explore the role of traditional media advertising in the UK, its benefits and what the future of print looks like.
HFSS advertising: what UK food and drink advertisers need to know
HFSS ad rules are now live. See what's restricted online and on TV, plus practical ways food and drink brands can adapt their advertising.
Broadcast media advertising today: Reaching audiences across TV, radio and digital
Discover how businesses can use broadcast advertising effectively across TV, radio and podcasts. See some broadcast ads examples and why working with a media buying agency matters.
Brodies Food & Drink Conference 2026
Key takeaways from Brodies' Food & Drink Conference 2026 in Edinburgh from MEERKATworks – brand, provenance, GLP-1 and growth for Scottish food and drink.
Being independent, and supporting independent, are central to our company ethos and how we plan media
Supporting independent businesses isn't a slogan. It's influences how we plan and buy media, as well as how we live our daily lives.
MEERKATworks x Bread & Jam: Supporting UK food and drink brands
One of the new relationships MEERKAT built in 2025 was with the brilliant team at Bread & Jam. Find out why it's been a good fit.
MEERKATworks’ 2025 end of year review
2025 has been MEERKATworks' 20th year around the sun. And what a year it has been! Take a look at some of our media campaigns.
Digital Out-of-Home Advertising (DOOH)
Your complete guide to Digital Out-of-Home (DOOH) advertising: how it works, its benefits and how to use it in your media strategy.
Podcast advertising: Reach engaged UK audiences
The MEERKAT media experts know that every successful media plan is built on an in-depth understanding of the audience. We continually scan the...
Connected TV (CTV) advertising: the advertising trend that will shape live streaming in 2026
Connected TV (CTV) is rapidly moving from a growing channel to a mainstream advertising priority and – with our 360° MEERKAT vision – we predict...
Edinburgh Dog and Cat Home Winter Appeal 2025
Animal charity fundraising campaign Edinburgh Dog and Cat Home (EDCH) has long been close to the MEERKATs’ hearts. It is a place where animals...
Event advertising with location-based media buying: Driving footfall to your next big event
Bringing people through the door is one of the biggest challenges faced by event organisers. Whether you’re hosting a university open day,...
MEERKATworks celebrates 20 years!
On Friday 7th November, the MEERKATs are holding a special knees-up to celebrate a milestone birthday and 20 years under our pelts. Two decades...
Royal Trinity Hospice Pause Campaign
In September 2025, the MEERKATs planned and bought a geo-targeted Pause Ad campaign for Royal Trinity Hospice, reaching ITVX viewers in their...
Smart media planning for charities: A guide to high-impact campaigns
The MEERKATs know that for charities and non-profits, visibility has never been more vital – or more challenging. Donation levels have been...
Tourism advertising done differently: How MEERKATworks helps travel brands stand out
Ever wondered why some destinations go viral overnight while others, equally beautiful, barely register on travellers' radars? One city is...
How transport advertising moves brands forward
Public transport doesn't just move people, it moves brands. Providing unmissable advertising exposure and brand propulsion to businesses like...
Geo-targeted advertising campaigns: Plan location-smart across the UK (and beyond)
If your business operates across specific audiences or locations, your media should be able to work just as precisely. That’s the essence of...
Tennessee Tourism: Taxi wraps in London
From Elvis, Dolly Parton and Tina Turner, to Miley Cyrus and Justin Timberlake – Tennessee is the birthplace of some of the biggest musical names...
Bloomberg Connects: London Underground campaign
London is a city teeming with arts and culture. Thankfully, the Bloomberg Connects app makes it easy to discover and explore this rich arts and...
St Raphael’s Hospice: Programmatic and ITV Campaign
Hospice advertising with measurable impact At MEERKATworks, we recently partnered with St Raphael’s Hospice to deliver a powerful, results-driven...
Bread & Jam Feelgood: The Health & Wellness Summit 2025
We’re delighted to share that MEERKATworks is a sponsor at the Bread & Jam Feelgood: The Health & Wellness Summit, taking place on 9th...
Eastbourne DigiFest 2025
The digital world is changing – are you ready? Join MEERKATworks founder Heidi Carroll for a must-hear talk, based on her extensive experience...
University Clearing Campaign
How digital audio and ITV Pause Ads helped the University of Sussex reach students Clearing is a crucial time for young people exploring their...
Lightning Fibre YouTube Advertising
YouTube Advertising Programmatic advertising isn’t just about banner ads. The MEERKATs plan and buy across a wide range of digital channels –...
SES Water Summer 2025 campaign: targeted ITV Pause Ads promote water saving
This summer, MEERKATworks has planned and bought an ITV Pause Ad campaign for SES Water. The campaign has been strategically planned to cover the...
YouTube overtakes ITV in UK viewing: what it means for advertisers
YouTube has nudged ahead of ITV in total UK viewership. These shifting habits – especially among older audiences – are redrawing the media buying...
World MEERKAT Day: 3rd July 2025
Did you know that today - July 3rd - is World MEERKAT Day? It’s a day dedicated to sharing MEERKAT love and appreciation. Here at MEERKATworks,...
Bread & Jam Festival Promo Code
The MEERKATs’ mouths are watering in anticipation of the Bread & Jam Festival on 15th and 16th July in London. Our media experts, Heidi...
Dublin Tram campaign with Tennessee Tourism
Tourism advertising campaign in Ireland: Advertising direct flights from Dublin to Nashville Trams, Tourism and Tennessee We’re proud to...
MEERKATSmiles Fundraising
“Miles spent with MEERKATS are never wasted” As MEERKATworks moves into its 20th year, we are excited to launch our 'free-roaming' fundraising...
Taxi advertising: High-impact out of home advertising that moves with your audience
Taxi advertising: High-impact out of home advertising that moves with your audience Whether it is a fully wrapped taxi or a fleet of cabs with...
Proximity-Based OOH Media Planning: University of Sussex
Geo-targeted university Open Day campaign Proximity-based OOH media planning plays a vital role in reaching students at key decision-making...
News: MEERKATworks at Bread & Jam FMCG Start Up Summit
The MEERKATworks media experts are excited to be attending the Bread & Jam Start Up Summit on the 21st May. The event, which is taking place...
Bath & Bristol Campaign: Bloomberg Connects
Advertising in the South West Spring is a wonderful time to be out and about with friends and family, and the Bloomberg Connects app is MEERKAT...
Fundraising event launch: St Raphael’s Hospice
St Raphael's ‘Super Hero Day’ Launch campaign It’s time to dust off your capes! MEERKATworks is delighted to be working with St Raphael's Hospice...
AI in audio advertising: Can machines replace human creativity?
AI in audio advertising In recent years, AI has become an extremely buzzy buzzword right across the advertising industry and has even made...
MEERKAT Radio Advertising
Radio Advertising Campaigns from the Experts The MEERKATs bring decades of experience in creating, planning, negotiating, buying and delivering...
Lightning Fibre: Programmatic testimonial
How Lightning Fibre embraced an Always On Programmatic campaign
Lightning Fibre is an award-winning Full Fibre Broadband provider in the South of England. Their 'Always On' Programmatic campaign (Display, YouTube & Preroll Video) allows them to run highly targeted advertising with measurable results.
Media planning and buying
The work of a media planning and buying agency At MEERKATworks we have 20 years’ experience of media planning and buying right across the...
ITVX Pause Ads
Pause Ad Advertising The world of TV advertising is always changing with new ways to watch content and to advertise being developed all the time....
Localised OOH campaign: Royal Trinity Hospice
Localised out of home campaign Royal Trinity Hospice provides free care for both patients and their families across the community in southwest...
The rail 4 sheet poster: Outdoor advertising’s unsung hero
What is a rail 4 sheet poster? At MEERKATworks we know that there are few formats as long lived, iconic and cost effective in the world of...
New York State Taxi Wraps in London
Stand out taxi wrap creative both inside and out If you’re out-and-about in London, keep your eyes peeled for the New York State fleet of wrapped...
St Catherine’s Hospice Gifts in Will campaign
Gifts in will campaign St Catherine's Hospice Leaving a gift in your will is one of the many ways that you can support your local hospice. The...
MEERKATs aren’t just for Valentine’s Day
This Valentine's Day, remember - MEERKATs are friendly and don't bite… unless you're a cockroach. At MEERKATworks, we were amused by a clever,...
Underground OOH campaign for Washington DC
Washington DC OOH advertising campaign In order to inspire people in central London to visit Washington DC, MEERKATworks planned and bought an...
Willen Lake: Creative strapline testimonial
How Willen Lake strengthened its brand with MEERKATworks’ creative strapline
Willen Lake is Milton Keynes’ most popular park, offering a range of water sports, adventure activities and family-friendly experiences. As a destination built on excitement and exploration, they needed a strapline that reflected their dynamic offering and resonated with their audience.
Nassau & Paradise Island Programmatic OOH campaign
Programmatic out-of-home campaign for travel In December, MEERKATworks planned and bought a programmatic out-of-home campaign for Nassau &...
My University Hospitals Sussex ‘One More Gift’ OOH campaign
OOH advertising campaign for healthcare Supporting Sussex Hospitals with the ‘One More Gift’ campaign My University Hospitals Sussex...
Explore Louisiana with MEERKATworks’ OOH taxi advertising
Bringing ‘Explore Louisiana’ to the streets of London This November, MEERKATworks took to the streets of London - and what better way to...
Lightning Fibre VoD Campaign: ITVx, Netflix, Disney & more
Expanding reach with the Lightning Fibre VoD Campaign Building on the momentum of the programmatic ads, MEERKATworks has planned and bought a VoD...
St Catherine’s Hospice OOH and audio campaign
Supporting compassionate care at St Catherine's Hospice This November, St Catherine's Hospice is reaching out to the community with a heartfelt...
Creative OOH Advertising on D6s
Thinking outside the frame: Creative OOH advertising in action When it comes to creative advertising, few formats offer more room to play than...
19 Years of MEERKATing the most of Media
It’s 19 years ago today that I started MEERKATworks. That’s almost two decades of MEERKATING THE MOST OF MEDIA - planning and buying media...
Out-of-home advertising: Louisiana taxis hit the streets of London
Taxi advertising campaigns for Louisiana If you keep your eyes peeled for the Explore Louisiana electric taxis this Autumn, you will be greeted...
Lightning Fibre Winter Sale Campaign
This November, the Lightning Fibre Winter Sale messaging goes live through the programmatic campaign planned and bought by MEERKATworks. Using a...
Royal Trinity Hospice: Hospice Week
OOH campaign for Royal Trinity Hospice: raising awareness through underground advertising At MEERKATworks, we’re proud to support causes that...
Ski holiday campaigns that work
Ski travel marketing: Peak Retreats The MEERKATs are well known in the travel arena and ski travel marketing is no exception. We have worked with...
Brighton SEO Women in Tech
Championing Women in SEO At MEERKATworks, we believe that great ideas come from diverse voices. That’s why we were proud to support and attend...
SES Water: Media buying for utility companies testimonial
Media buying success with SES Water
It’s always good to hear directly from our clients that we are helping them to achieve their goals. So, our MEERKAT furry faces were in full beam when we found out that our recent SES Water advertising campaign had gone down a treat and we received their glowing testimonial
Camp Beaumont October Half Term
School holidays are bursting with fun and adventure at Camp Beaumont, and this October half term is no exception. With action-packed programmes...
Edinburgh OOH campaign
Bloomberg Connects OOH advertising campaign We always get a buzz from seeing the Out of Home campaigns that we plan and buy at MEERKATworks come...
Mackie’s of Scotland: Multi-channel media buying testimonial
Driving brand growth with strategic media buying
With our can-do attitude and media expertise at MEERKATworks, we thrive on working with clients to grow their businesses, expand across borders and build brands in new territories.
University of Sussex open day campaign
Targeted OOH advertising for student recruitment Open days are a key milestone in every university’s recruitment calendar, giving prospective...
Lightning Fibre – Targeted OOH
Targeted OOH advertising for Lightning Fibre When it comes to Out-of-Home (OOH) advertising, context and location are everything. At...
SES Water ‘Together’ campaign
SES Water - Programmatic and Digital Advertising Campaign This summer, SES Water is encouraging people to ‘Get water fit’ - to be more aware of...
Nassau & Paradise Island OOH campaign
Out of Home advertising campaign for travel Looking at the OOH creative below for Nassau & Paradise Island, it is very easy to see the...
Bloomberg Connects Edinburgh campaign
The northern MEERKAT burrow of Edinburgh is a busy place to be this August, with the Edinburgh Festival in full swing, celebrating all things...
Brighton & Hove Albion FC outdoor campaign
OOH advertising for sport This summer, if you're out and about in Brighton, keep your eyes peeled for the Brighton & Hove Albion FC outdoor...
University of Sussex Civic Engagement campaign
Out Of Home (OOH) campaign for higher education This July, the University of Sussex is raising awareness of the ground-breaking research taking...
Bloomberg Connects Podcast Campaign
Audio podcast campaign This week the Bloomberg Connects podcast campaign, planned and bought by MEERKATworks, went live. The campaign has been...
Podcast sponsorship: Mackie’s Ice Cream
Mackie's Ice Cream: Podcast Audio Podcast sponsorships are on the rise as brands increasingly see the value in aligning themselves with the...
Willen Lake: Connected TV on Disney & Prime campaign
Reaching audiences where they watch: Willen Lake’s connected TV campaign Media habits will always evolve – and so do the ways in which brands...
Programmatic Out-of-Home: Mackie’s Ice Cream
OOH advertising for Mackie's Ice Cream This summer, MEERKATworks have strategically planned a Programmatic OOH (PrOOH) campaign for Mackie's ice...
Testimonial: The Parks Trust
TV/VoD advertising campaign At MEERKATworks, we take pride in working as an effective extension of our clients’ marketing teams, ensuring their...
Camp Beaumont Summer Campaign
This week we kicked off the Camp Beaumont Summer campaign, promoting their action-packed day camps across the south of England. The MEERKATs have...
Lightning Fibre Programmatic Campaign
Programmatic campaigns are an effective and targeted means of reaching the right people at the right time as they browse the internet. This...
University of Sussex: Law Masters podcast campaign
This week the University of Sussex podcast campaign goes live, promoting their one-year Law Masters. The campaign has been carefully planned to...
Testimonial: The Social Society
At MEERKAT, we believe in the power of words. It has been a pleasure working with The Social Society on developing the concept and creative...
Willen Hospice Legacy TV campaign
MEERKATworks have been working with the team at Willen Hospice to plan and buy their Legacy Giving VoD campaign, currently on air across Milton...
St Catherine’s Hospice Midnight Walk 2024
On the 8th June, St Catherine's Hospice will be holding their fun-filled ‘Midnight Walk’ in Horsham. MEERKATworks have worked alongside the team...
Sussex Bay at TEDx Brighton
It's great to hear MEERKAT Alice Bartholomew's voice filled Brighton Dome on Friday afternoon at TEDx Brighton. Below is a video captured at the...
The Parks Trust 2024 TV campaign
Spring is in the air, and the MEERKATs are delighted to be working with The Parks Trust team again on their TV campaign for 2024. If you're in...
Testimonial: Lightning Fibre
At MEERKAT, we thrive on working as an effective extension of our clients' marketing teams. We have thoroughly enjoyed working with the Lightning...
Royal Trinity Hospice OOH campaign
Making a local impact with out-of-home advertising When Royal Trinity Hospice wanted to strengthen its local presence and connect with more...
Travel audio campaigns that move people
Audio is a powerful tool for inspiring travel, whether it’s evoking a destination, promoting a seasonal getaway or building a brand in a highly...
Geo targeted Camp Beaumont campaign
The MEERKATs are delighted to be working with Camp Beaumont again this year on their Easter camp campaign. The activity includes geo-targeted Out...
Digital audio ‘Postcards from Minnesota’
Be inspired this January by the 'Postcards from Minnesota' digital audio campaign planned and bought by MEERKATworks for Explore Minnesota. The...
Lightning Fibre VoD and OOH campaign
Multi-channel impact: VoD and OOH advertising for Lightning Fibre In October 2023, MEERKATworks launched a high-impact, hyperlocal VoD and OOH...
MEERKAT Year in Review 2023
With our can-do attitude and collaborative spirit, 2023 has seen us work on an exciting variety of campaigns, right across the media landscape:...
MPB.com podcast campaign
This December, we have planned and bought a Podcast campaign for MPB.com. As an 'earthical' company that supports the circular economy, MEERKAT...
Manuka Doctor: Winter Campaign
At MEERKATworks we love honey, so working with Manuka Doctor is particularly sweet for us. This winter, we planned a bought activity for Manuka...
SES Water podcast campaign
The SES Water winter Podcast campaign went live this week. MEERKATworks planned this geo targeted audio campaign against carefully selected...
My University Hospitals Sussex OOH
Supporting local healthcare with out-of-home advertising: My University Hospitals Sussex Campaign At MEERKATworks, we’re proud to support...
MEERKATworks out & about in November
It's been a busy old start to November here at MEERKATworks. First up was 2 days at World Travel Market London for Casey and Tabs, and a quick...
Status Update – podcast campaign
MEERKATworks have been busy planning and buying a podcast campaign to promote Status Update - a new Podcast from Disrupt Marketing hosted by...
18 Years of Audio Advertising
18 years of audio advertising From radio desks to creative direction, audio advertising has always been at the heart of MEERKATworks. Long before...
Peak Retreats on podcasts
This week the Peak Retreats digital audio campaign went live across both the Octave and the Acast portfolio of podcasts. Dan, who heads up...
Print advertising campaigns that deliver results
Print advertising at its best At MEERKATworks, we’ve delivered print advertising campaigns for brands of all sizes, across national newspapers,...
18 Years of Out of Home (OOH) Advertising: Part 1
Out-of-home advertising It's almost 18 years since Heidi started MEERKATworks and we're proud to say that we're still here to tell the story....
ITV Studio tour with Lightning Fibre
MEERKATworks had a brilliant day out with Rob Reaks from Lightning Fibre last week which included a tour of ITV Studio. Highlights included news...
Scotland Food & Drink Awards 2023
Celebrating excellence at the Scotland Food & Drink Awards At MEERKATworks, we love championing the challenger brands that make the UK’s food...
Air Ambulance Week 2023
Video-on-Demand campaign for Air Ambulance Week At MEERKATworks, we are natural collaborators, so it's been great working on this collaborative...
Southampton International Boat Show 2023
Digital audio advertising campaign Southampton International Boat Show, Britain's festival of boating and watersports, is back! This marks the...
Air Ambulance Charity Kent Surrey Sussex
Lifesaving stories in sound: Digital audio for Air Ambulance Charity Kent Surrey Sussex To mark Air Ambulance Week 2023 in September, Air...
Ski Solutions – Programmatic campaign
Programmatic campaign for travel If you're looking for some inspiration for your next winter break, have a look at the new Ski Solutions site...
Digital OOH campaign for students
Out-of-home advertising for education This summer MEERKATworks secured digital OOH campaigns targeting students in over 200 University halls...
Brighton & Hove Albion Football Club OOH campaign
Out of home advertising campaign for sport The Brighton & Hove Albion Football Club out-of-home (OOH) campaign has kicked off in full ‘home...
Willen Lake – summer VoD campaign
Willen Lake Video on Demand campaign Last week, I had the pleasure of visiting Willen Lake to catch up with the team. My MEERKAT 360°...
SES Water – Get water fit
The complete package: programmatic, social and digital audio We all tend to use more water over the summer, which is why SES Water are working...
Visit Utah – Life Elevated
Programmatic advertising campaign for travel: Visit Utah With The Mighty 5 National Parks – Arches, Bryce Canyon, Canyonlands, Capitol Reef and...
Mmm Mackie’s – this summer’s perfect partner
Mackie's Ice Cream advertising campaign - the "Perfect Partner' Summer is well and truly here. And what better accompaniment to a sunny day than...
Why do the words in ads matter?
It's time to prioritise your creative messaging You may produce the best product in its class or provide a world-beating service, but your...
My University Hospitals Sussex
Client success story: My University Hospitals Sussex This week, we're launching a campaign that is very close to our hearts for My University...
The Digital Navigation Video
What’s your Daily Digital Journey? At MEERKATworks – the Digital Navigation Experts – we ask our clients to stop and think about the complexity...
Mackie’s large format OOH in Scotland
Out of Home advertising for Mackie's MEERKATs are agile, inquisitive creatures. At MEERKATworks we’re known as “nicely nosey” - we keep our eyes...
Win a trip to Minnesota on Boom Radio
Audio advertising for travel This week, we are very excited to launch the ‘Win a Trip to Minnesota’ competition on Boom Radio, with the teams at...
Brighton SEO OOH Campaign
A great use of traditional offline media used to target the most online savvy audience possible - the attendees of the SEO Conference in Brighton
The Parks Trust 2023
TV advertising success MEERKATs love to run free in the wild, so we're extremely pleased to be working with The Parks Trust again this year....
Ready. Set. Georgia!
Programmatic campaign: Georgia as a destination to the UK market MEERKATs are avid explorers, and love being inspired by new places to visit. A...
International Women’s Day 2023
Malala Yousafzai “I raise up my voice – not so that I can shout, but so that those without a voice can be heard. … We cannot all succeed when...
Visit San Antonio – Digital OOH in St Pancras
Out-of-Home advertising for travel: San Antonio It’s been very rewarding working with TTM and Visit San Antonio on planning and buying...
Mackie’s – A refreshing client visit
Mackie's farm tour Thank you, Mackie’s, for taking us on a tour of your farm today. It was fascinating to see how the Ice Cream is made. We know...
MEERKATs at The Edinburgh Remakery
The Power of Words in Marketing: The Edinburgh Remakery It was great to be invited to the Edinburgh Remakery today for a talk that Alice, our...
Why radio still works: media buying for radio campaigns
It’s easy to overlook traditional platforms but radio remains one of the most effective and trusted ways to reach audiences across the UK. With...
Louisiana Taxis
Out-of-Home advertising campaign: Louisiana Taxis If you live in London keep your eyes peeled for the Louisiana Office of Tourism Taxis that keep...
MEERKATs on the Tube
Advertising on the Tube If you’re in London, travelling on the Tube, keep your eyes peeled for our MEERKAT characters – Merrily, Seeka, Skye, Kin...
Everything you need to know about straplines
The most effective straplines have the ability to weave their way into our everyday headspace and speech (One Poll, 2022), they can evoke deep...
Gressingham
At MEERKATworks, we love trying new dishes and the Gressingham Duck recipe booklet provides some great tips and inspiration for the kitchen....
Just The Tonic
Programmatic campaign: Just The Tonic “Seven days without comedy makes one weak …” The MEERKATs love to laugh so it’s no surprise we are really...
Print advertising campaign for Peak Retreats
In an always-on digital world, there’s something uniquely powerful about a well-placed print advertising campaign. No screens. No scroll. Just a...
Embracing Our ‘EARTHICAL’ Ethos: Ethical and Sustainable
We dig the planet Are you 'earthical'? MEERKATs are naturally down-to-earth, planet-loving creatures who believe in equality, diversity and...
The power of words in marketing: why language still leads
When it comes to marketing, visuals often steal the spotlight. But behind every successful campaign is a well-chosen phrase, a line that sticks...
Southampton International Boat Show 2022
Integrated media campaign for Southampton International Boat Show The Southampton International Boat Show is one of the UK’s leading marine...
Edinburgh Festival Fringe Society: out and about
Edinburgh Festival Fringe Society: what we saw The MEERKATs have been out at the Edinburgh Festival Fringe Society several times this month and...
The MEERKAT TV Masters
TV Masters: we passed! It's summer and we've all just passed TV Masters, so we're off to celebrate in the sunshine! TV Masters is a fully...
Blue Light Card – Geo targeted OOH campaign
Blue Light Card supports key workers across the UK by providing a wide range of exciting discounts and offers. After the success of our lockdown...
Peak Retreats Programmatic
We've no idea where the year has gone but the ski season is almost upon us again! Great working with Peak Retreats on another season. Here's to...
Silverstone Interactive Museum: a targeted linear TV campaign on Channel 4 and ITV
MEERKATworks planned and bought a targeted linear TV campaign for Silverstone Interactive Museum across Channel 4 and ITV1. Take a look.
Mackie’s Chocolate
Mackie's Chocolate Advertising Campaign MEERKATs love chocolate, so it has been great to work on the Mackie's Chocolate digital audio campaign...
Edinburgh Dog & Cat Home Charity Event
Charity Initiative Heidi and Ebo have been In The Dog House raising as much as poissible as possible for The Edinburgh Dog and Cat Home. Thank...
Telling stories through OOH advertising
Telling brand stories through OOH advertising At MEERKATworks, we believe the most effective Out of Home (OOH) advertising doesn’t just inform...
MEERKAT Christmas Party
At MEERKAT, we work hard – but when it’s time to celebrate Christmas, we know how to let loose and have a fantastic time! And what a party it...
MDHUB event
Last week, Heidi and Julieanne attended the MDHUB Conference at the iconic AMEX Stadium in Falmer, an event that brought together business...
Supporting Sussex Wildlife Trust: Rewilding the next generation
When it comes to scanning the landscape for positive impact, the MEERKATworks team is always on the lookout, so it’s no surprise our founder...
MEERKAT Party
The Mob at MEERKAT had a great night partying in Sombreros last week. It was HOT HOT HOT and A LOT of margaritas were drunk. Heidi had a bash at...
Classic FM Tour
Client Studio Tour: Classic FM The MEERKATs love radio and over the years, we have planned and negotiated hundreds of airtime, promotional and...
Advertising in Brighton Station
Do you notice the advertising? If you’ve ever stepped inside Brighton Station, you’ll know it’s more than just a travel hub – it’s an...
MEERKAT founder wins award
Celebrating Heidi Carroll's award win Meet Heidi Carroll – she’s the Founder of MEERKATworks and was recently given an award by E2Exchange for...
MEERKATworks in the Beginning
The Story of MEERKAT This post was originally published in May 2005. It has been updated in 2025 to reflect MEERKATworks’ story more clearly. I...
"Working with MEERKATworks has been inspirational. They ...
Brighton: +44 (0) 1273 760 100 | Edinburgh: +44 (0) 131 295 0131 | Email: info@meerkatworks.co.uk
Brighton: +44 (0) 1273 760 100 Edinburgh: +44 (0) 131 295 0131 Email: info@meerkatworks.co.uk
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