MEERKAT’s Audio advertising planning process
Whether we are targeting traditional radio listeners across the UK’s regions in their cars and homes or building bespoke audiences in precise geographic areas through digital audio platforms, audio advertising can give your brand a powerful voice.
Our media experts know that an in-depth understanding of both brand and context are vital when considering the best environment and execution for your brand. We carefully investigate each brand, and continually scan the audio landscape, to draw up carefully tailored plans.
This emphasis on research and bespoke planning is how MEERKATworks keeps ahead of the mob, whether it be for food products (such as Mackie’s Ice Cream’s sponsorship of the BBC Good Food podcast), events (like Silverstone F1’s airtime on Talk Sport), or animal welfare (such as Edinburgh Dog and Cat Home’s advertising campaigns on local radio station, Forth FM).
Where can audio advertising be heard?
Technological and digital developments have opened up a wide range of digital audio and radio advertising opportunities. The MEERKATs can excavate right down to postcode level for campaigns on digital audio platforms – such as DAX, Octave, Spotify, SoundCloud, podcasts etc. – and audiences can be defined down to a whisker by using first and third party data.
Depending on the messaging of the creative, airtime is an effective way to either build brand awareness or generate direct response. Advertising, known as ‘spot ads’, can run across traditional, digital, streaming and podcast platforms.
Podcasts, and indeed podcast advertising, have created a ‘lean in’ environment within the digital audio arena, where your brand can be placed inside relevant content, sponsor a show or even create custom-made branded content.
Competitions and promotions give brands the opportunity to inform, excite, and prick up the ears of your audience, by encouraging them to engage with the activity.
Sponsorships generate awareness by aligning brands with shows or content, benefitting from the existing relationship with the listener.
Wherever you want to be heard, the MEERKATs can help you navigate the audio advertising landscape and provide accuracy and resonance to your audio advertising campaigns. Give us a call to prick up the ears of your target audience and find new customers.