MEERKAT’s TV planning and buying process
In the constantly changing world of television, technology is both enhancing and partitioning the viewer experience, so giving experienced TV advertising agencies like MEERKATworks ever more control and choice when planning campaigns.
We always keep our razor-sharp MEERKAT eyes on the evolving landscape to determine the best channels, programmes, devices and times to engage the relevant audience. This allows plans to be highly targeted and often considerably more affordable than you might imagine.
Where Can TV Advertising be Seen and Heard?
The TV landscape has changed significantly since the 1980s when BBC1, BBC2, ITV and then Channel 4 (which some of us longer-toothed MEERKATs remember starting in 1982) were the only options available. There are now hundreds of channels vying for viewers’ attention on mobile devices, and TV screens at home, at work, and indeed wherever you happen to be.
Broadcaster video on demand (VOD) services now offer unskippable TV advertising opportunities reaching an audience watching their favourite content at a time and place that suits them. According to ThinkBox 17 million people use one of the broadcaster VOD players to watch their favourite shows at least once a week.
At MEERKAT we’ve bought many traditional TV campaigns for clients, such as the Silverstone Interactive Museum, as well as customised targeted audiences down to precise postcodes for FMCG brands like Cetraben (ITV Hub and All 4) and visitor attractions such as Willen Lake (ITV, All4 and Sky AdSmart).
At MEERKATworks we’re happy to stand up tall (well, as tall as we can on our little hind legs) to shout out that there has never been a better time for advertisers to include TV in their advertising plans.
Wherever you want to be seen and heard, MEERKATworks can help you navigate the evolving TV advertising terrain and add targeted effectiveness, and MEERKAT punch, to your small screen advertising campaigns. Contact our TV experts today.