Willen Lake geo targeted TV campaign

Campaign Objective – to drive footfall to Willen Lake over the summer months

Target audience – Adults and families with children

Target Area – 30 mile radius of Willen Lake

Activity – ITVHub and SkyAdsmart

Results – a total of over 7% overdelivery

Whether you’re a MEERKAT or not, in the heat of last summer there were few better places to be than Willen Lake, with all the cool water-based activities like swimming, sailing and paddle boarding. Add to that the many other offerings like Archery and Treetop Extreme and you can see why Willen Lake is a must-visit centre for fun and adventure.

MEERKATworks planned and bought a digital TV campaign which ran on ITV and AdSmart from Sky. The campaign brought to life just how much excitement is on offer at Willen Lake and effectively boosted visitor numbers.

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“Where adventure never stops: our fresh new strap-line...

Johnny Englishby, PR & Marketing Manager

“Where adventure never stops: our fresh new strap-line, penned by the creative minds at MEERKAT, captures the energy and excitement of a visit to Willen Lake. I' the perfect finishing touch for our vibrant brand and website refresh.

The MEERKAT team have really gotten to grips with our audience. They ve put the time in to really get to know our product and mission too, and work like a true extension of our team.

With their knowledge and commitment, the strap comes with added bonus as well-it can standalone, and it can lend itself to messaging for future campaigns Wordsmithery Win!

Huge thanks to the MEERKATworks team for being a total joy, as always."

Johnny Englishby, Parks Trust & Willen Lake

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