Willen Lake geo targeted TV campaign

Willen Lake geo targeted TV campaign

Campaign Objective – to drive footfall to Willen Lake over the summer months

Target audience – Adults and families with children

Target Area – 30 mile radius of Willen Lake

Activity – ITVHub and SkyAdsmart

Results – a total of over 7% overdelivery

Whether you’re a MEERKAT or not, in the heat of last summer there were few better places to be than Willen Lake, with all the cool water-based activities like swimming, sailing and paddle boarding. Add to that the many other offerings like Archery and Treetop Extreme and you can see why Willen Lake is a must-visit centre for fun and adventure.

MEERKATworks planned and bought a digital TV campaign which ran on ITV and AdSmart from Sky. The campaign brought to life just how much excitement is on offer at Willen Lake and effectively boosted visitor numbers.

Case Studies Home
Mackie's of Scotland

“We’ve worked with MEERKAT on a number of...

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Angus Hayhow, Head of Marketing

“We’ve worked with MEERKAT on a number of campaigns (including TV, Radio, Programmatic, PrOOH, Podcasts and Digital Audio) aimed at increasing our brand awareness and recruitment of new buyers south of the Scottish border.

In the past three years, we have seen double digit % growth in the volume and value of our UK sales – showing that our increased distribution and supporting MEERKAT campaigns have worked to achieve our marketing and business goals. The MEERKAT team are professional, friendly and detail-oriented."

Angus Hayhow, Mackie's of Scotland
The Social Society
"Working with MEERKATworks has been an absolute dream from start to finish...
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Toni Finnimore, The Social Society
"Working with MEERKATworks has been an absolute dream from start to finish. Alice has this incredible ability to take all things complex and simply cut through the noise. The result? Clear, focused and quirky messaging that engages. We are so grateful to Alice and the team at MEERKAT for crafting a set of beautifully clear and often comical messages for our outreach. We have already seen an increase in people wanting to volunteer inside our community and we couldn’t be more pleased” .
Toni Finnimore, The Social Society
Lightning Fibre
"MEERKAT are buzzing with great ideas, and their enthusiasm and expertise...
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Rob Reaks, Lightning Fibre
"MEERKAT are buzzing with great ideas, and their enthusiasm and expertise enormously enhances our marketing strategy. They have delivered our first ever successful TV advertising campaign, which helped us achieve our highest sales quarter ever, and we have big plans ahead as our brand expands geographically. They are an extension to our marketing department; with unrivalled market knowledge we simply couldn’t achieve in house."
Rob Reaks, Lightning Fibre
Hannah Bodley - The Parks Trust
“I have worked with MEERKAT for a number of years now on...
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Hannah Bodley - Deputy CEO - The Parks Trust
“I have worked with MEERKAT for a number of years now on a variety of different media campaigns for different organisations.  They are knowledgeable, professional, results driven and a great team to work with.   Highly recommend!”
Hannah Bodley - Deputy CEO - The Parks Trust
KSS
"MEERKAT did a fantastic job. They overdelivered across the media mix...
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Anna Bullock, Air Ambulance Charity Kent Surrey Sussex
"MEERKAT did a fantastic job. They overdelivered across the media mix and our results were all above industry benchmarks. I’d highly recommend the team."
Anna Bullock, Air Ambulance Charity Kent Surrey Sussex
Blue Light Card
"Like myself, the MEERKATs value relationships and working with them has always ...
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Rachel Ramsay, Blue Light Card
"Like myself, the MEERKATs value relationships and working with them has always felt like having extra team members. They take time to understand your brand and ensure your objectives are met."
Rachel Ramsay, Blue Light Card
LOUISIANA & TENNESSEE
"MEERKAT’s advice has played a crucial role in delivering highly effective campaigns...
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Neil Jones, Travel and Tourism Marketing Ltd
"MEERKAT’s advice has played a crucial role in delivering highly effective campaigns which more than achieved our objectives."
Neil Jones, Travel and Tourism Marketing Ltd
Southampton International Boat Show
"MEERKAT has supported us with our marketing campaigns for the 2022,...
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Adrien Burnand, British Marine
"MEERKAT has supported us with our marketing campaigns for the 2022, 2021 and 2019 Southampton International Boat Shows. Our target footfall of over 80,000 for each event has been achieved. I wouldn’t hesitate to recommend them."
Adrien Burnand, British Marine
British Science Festival
"We have worked with MEERKAT on a number of British Science Festival ...
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Beth-Louise Sturdee, British Science Festival
"We have worked with MEERKAT on a number of British Science Festival campaigns. They have created targeted, tailored and integrated campaigns to ensure we achieve our objectives. We look forward to working with the MEERKAT team again!"
Beth-Louise Sturdee, British Science Festival
Paradox Place
"We keep going back to MEERKAT. Not only are they experts in ...
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Phil Harris, Paradox Place/Pier Pressure
"We keep going back to MEERKAT. Not only are they experts in their field but they stand firmly by their ethos of building personal relationships, getting to know businesses inside out and providing expert advice. A great reliable service that is delivered with friendliness and passion."
Phil Harris, Paradox Place/Pier Pressure
CPJ
"We have enjoyed a happy working relationship with the team at MEERKAT. ...
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Emily Hendin, C.P.J. Field
"We have enjoyed a happy working relationship with the team at MEERKAT. They understand our sensitive brand and how best to target our audiences in prime locations. They also understand how to make limited budgets work hard, giving the biggest return on investment."
Emily Hendin, C.P.J. Field
Novasol
"I view MEERKATworks as an extension of the Novasol marketing team. Working ...
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Alex Stuart, Novasol
"I view MEERKATworks as an extension of the Novasol marketing team. Working with MEERKAT has been a real pleasure and their knowledge, expertise and enthusiasm has been a big part of our success here in the UK. The MEERKATs truly are experts in their field, and I would recommend them without hesitation."
Alex Stuart, Novasol
Wild Frontiers
"Working with MEERKAT has been fun and productive. Thank you!"
Jonny Bealby, Wild Frontiers
"Working with MEERKAT has been fun and productive. Thank you!"
Jonny Bealby, Wild Frontiers
1st CENTRAL
"We chose MEERKAT because they came highly recommended with a wealth of...
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Vicky Thompson, 1st CENTRAL
"We chose MEERKAT because they came highly recommended with a wealth of experience and specialist associates. They were able to support all aspects of the project from media buying to creative. They are a friendly, expert team who are always prepared to go the extra mile. I’m very happy to recommend the MEERKATs."
Vicky Thompson, 1st CENTRAL
EVOKE
"MEERKAT have been amazing to work with. They are a passionate and ...
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Samantha Webb, Evoke Mind & Matter
"MEERKAT have been amazing to work with. They are a passionate and friendly team that genuinely care about the results they deliver. The entire project felt seamless and collaborative. Thoroughly looking forward to working with the team again."
Samantha Webb, Evoke Mind & Matter
University of Sussex
"I really enjoy working with the MEERKATs. They have worked with us ...
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Maxine Angel, University of Sussex
"I really enjoy working with the MEERKATs. They have worked with us as part our team developing media plans that precisely target our key audiences at crucial points in the decision-making process. MEERKAT have helped us stand out from other universities and reach potential students who have a desire to make a difference."
Maxine Angel, University of Sussex