The MEERKAT Blog
The MEERKAT Blog
Welcome to the MEERKATworks blog. We work across the whole spectrum of media platforms so check out our media buying news, what we’re doing on our burrow away days, or perhaps who we’ve come across on the foraging range. This sociable team of media experts enjoys nothing better than regular time out-and-about, meeting clients and suppliers right across the country.
Delve in to see what the friendly and industrious MEERKATs are up to. Contact us to arrange a meet-up with the MEERKAT media experts.
Testimonial: Willen Lake
At MEERKATworks we believe in the power of words. So, it was an absolute pleasure delivering a 'Wordsmithery Win' for Willen Lake in the creative...
Nassau & Paradise Island PrOOH campaign
This December, MEERKATworks have planned and bought a programmatic out-of-home campaign for Nassau & Paradise Island. The activity has been...
My University Hospitals Sussex ‘One More Gift’ OOH campaign
My University Hospitals Sussex provides much needed support for projects that fall outside of NHS funding to seven hospitals across Sussex. Their...
MEERKATs spotted in Louisiana Taxis
This November the MEERKATS were out and about in London, and what a better way to see the city than from one of the Explore Louisiana taxis...
Lightning Fibre VoD Campaign: ITVx, Netflix, Disney & more
Building on the momentum of the programmatic ads, MEERKATworks have planned and bought a VoD campaign across the Lightning Fibre coverage area...
St Catherine’s Hospice OOH and audio campaign
This November, St Catherine's Hospice is calling out to their community to help sponsor a local nurse. The nurses provide vital care, supporting...
Creative OOH advertising
Here's a MEERKAT (our very own Casey Mae Reed) having a 'giraffe' at the amazing creativity possible when advertising on D6s. Digital Out of Home...
19 Years of MEERKATing the most of Media
It’s 19 years ago today that I started MEERKATworks. That’s almost two decades of MEERKATING THE MOST OF MEDIA - planning and buying media...
Louisiana taxis hit the streets of London
Keep your eyes peeled for the Explore Louisiana electric taxis, planned and bought by MEERKATworks, this Autumn. The different artwork on the...
Lightning Fibre Winter Sale Campaign
This November, the Lightning Fibre Winter Sale messaging goes live through the programmatic campaign planned and bought by MEERKATworks. Using a...
Royal Trinity Hospice: Hospice Week
The 7th - 13th October is UK Hospice Week which celebrates the incredible support hospices provide to their communities. MEERKATworks have worked...
Peak Retreats Telegraph Ski & Snow newsletter
To kick off the ski season, Peak Retreats are sponsoring The Telegraph Ski & Snow newsletter from this October. The newsletter covers...
Brighton SEO: Women in Tech SEO
The MEERKATs have been working with brightonSEO for several years now and it’s always rewarding seeing the ads we have planned and bought for...
Testimonial: SES Water
It’s always good to hear directly from our clients that we are helping them to achieve goals. After all, without goals how do we know what we are...
Camp Beaumont October Half Term
School holidays are bursting with fun and adventure at Camp Beaumont, and this October half term is no exception. With action-packed programmes...
Edinburgh OOH campaign
We always get a buzz from seeing the Out of Home campaigns that we plan and buy at MEERKATworks come to life. The Bloomberg Connects campaign we...
Testimonial: Mackie’s of Scotland
With our can-do attitude and media expertise at MEERKATworks, we thrive on working with clients to grow their businesses, expand across borders...
University of Sussex Open Day campaign
Open Days are an important part of the academic calendar. They are a time for students to gather information on courses, to get a feel for the...
Lightning Fibre Targeted OOH
At MEERKAT experience has shown us that geo targeted OOH advertising can be highly effective in reaching audiences within specific areas. With...
SES Water ‘Together’ campaign
This summer, SES Water are encouraging people to ‘Get water fit’ - to be more aware of their water usage, and to follow helpful tips on how to...
Nassau & Paradise Island OOH campaign
Looking at the OOH creative below for Nassau & Paradise Island, it is very easy to see the appeal… an island metropolis where turquoise seas...
Bloomberg Connects Edinburgh campaign
The northern MEERKAT burrow of Edinburgh is a busy place to be this August, with the Edinburgh Festival in full swing, celebrating all things...
Brighton & Hove Albion FC outdoor campaign
This summer, if you're out and about in Brighton, keep your eyes peeled for the Brighton & Hove Albion FC outdoor campaign that MEERKATworks...
University of Sussex Civic Engagement campaign
This July, the University of Sussex is raising awareness of the ground-breaking research taking place at their Centres of Excellence. This...
Bloomberg Connects Podcast Campaign
This week the Bloomberg Connects podcast campaign, planned and bought by MEERKATworks, went live. The campaign has been carefully planned to...
Podcast sponsorship: Mackie’s Ice Cream
Podcast sponsorships are on the rise as brands increasingly see the value in aligning themselves with the trusted relationship between show...
Willen Lake: Connected TV on Disney & Prime campaign
This summer, MEERKATworks have planned and bought a campaign for Willen Lake on TV / Video on Demand, as well as introducing CTV to stream their...
Programmatic Out-of-Home: Mackie’s Ice Cream
This summer, MEERKATworks have strategically planned a Programmatic OOH (PrOOH) campaign for Mackie's ice cream. PrOOH allows for advertising to...
Testimonial: The Parks Trust
Working as an effective extension of our client's marketing teams is what we thrive on at MEERKATworks. We have thoroughly enjoyed working with...
Camp Beaumont Summer Campaign
This week we kicked off the Camp Beaumont Summer campaign, promoting their action-packed day camps across the south of England. The MEERKATs have...
Lightning Fibre Programmatic Campaign
Programmatic campaigns are an effective and targeted means of reaching the right people at the right time as they browse the internet. This...
University of Sussex: Law Masters podcast campaign
This week the University of Sussex podcast campaign goes live, promoting their one-year Law Masters. The campaign has been carefully planned to...
Testimonial: The Social Society
At MEERKAT we believe in the power of words. It has been a pleasure working with The Social Society on developing the concept and creative...
Willen Hospice Legacy TV campaign
MEERKATworks have been working with the team at Willen Hospice to plan and buy their Legacy Giving VoD campaign, currently on air across Milton...
St Catherine’s Hospice Midnight Walk 2024
On the 8th June, St Catherine's Hospice will be holding their fun-filled ‘Midnight Walk’ in Horsham. MEERKATworks have worked alongside the team...
Sussex Bay at TEDx Brighton
It's great to hear MEERKAT Alice Bartholomew's voice filled Brighton Dome on Friday afternoon at TEDx Brighton. Below is a video captured at the...
The Parks Trust 2024 TV campaign
Spring is in the air, and the MEERKATs are delighted to be working with The Parks Trust team again on their TV campaign for 2024. If you're in...
Testimonial: Lightning Fibre
At MEERKAT we thrive on working as an effective extension of our clients' marketing teams. We have thoroughly enjoyed working with the Lightning...
Royal Trinity Hospice OOH campaign
The MEERKAT team have enjoyed working with Royal Trinity Hospice on their ‘Sponsor a Trinity Nurse’ campaign across South London. The campaign...
18 Years of Travel audio campaigns
At MEERKATworks, we have over 18 years of working on creating, producing, planning and buying audio campaigns under our pelts. Our expertise...
Geo targeted Camp Beaumont campaign
The MEERKATs are delighted to be working with Camp Beaumont again this year on their Easter camp campaign. The activity includes geo-targeted Out...
Digital audio ‘Postcards from Minnesota’
Be inspired this January by the 'Postcards from Minnesota' digital audio campaign planned and bought by MEERKATworks for Explore Minnesota. The...
Lightning Fibre VoD & OOH campaign
The Lightning Fibre OOH and VoD campaign that MEERKATworks planned and bought went live in October. The geotargeted AdGates kicked off the OOH...
MEERKAT Year in Review 2023
With our can-do attitude and collaborative spirit, 2023 has seen us work on an exciting variety of campaigns, right across the media landscape:...
MPB.com podcast campaign
This December, we have planned and bought a Podcast campaign for MPB.com. As an 'earthical' company that supports the circular economy, MEERKAT...
Manuka Doctor: Winter Campaign
At MEERKATworks we love honey, so working with Manuka Doctor is particularly sweet for us. This winter, we planned an bought activity for Manuka...
SES Water podcast campaign
The SES Water winter Podcast campaign went live this week. MEERKATworks planned this geo targeted audio campaign against carefully selected...
My University Hospitals Sussex OOH
My University Hospitals Sussex is the charity for local hospitals across Sussex. They raise funds for treatment, care and research which go over...
MEERKATworks out & about in November
It's been a busy old start to November here at MEERKATworks. First up was 2 days at World Travel Market London for Casey and Tabs, and a quick...
Status Update – podcast campaign
MEERKATworks have been busy planning and buying a podcast campaign to promote Status Update - a new Podcast from Disrupt Marketing hosted by...
18 Years of Audio Advertising
Before Heidi started the agency in 2005, she worked in radio. Her desk was on the same floor as the studios of KISS and Magic FM - so she learnt...
Peak Retreats on podcasts
This week the Peak Retreats digital audio campaign went live across both the Octave and the Acast portfolio of podcasts. Dan, who heads up...
18 Years of Print Advertising
Over the last few days we have been searching through the MEERKATworks archives to look at the Print campaigns we have planned and bought over...
18 Years of OOH Part 1
It's almost 18 years since Heidi started MEERKATworks and we're proud to say that we're still here to tell the story. Albeit a little older but...
ITV Studio tour with Lightning Fibre
MEERKATworks had a brilliant day out with Rob Reaks from Lightning Fibre last week which included a tour of ITV Studios. Highlights included...
Scotland Food & Drinks Awards 2023
Last night Heidi went along to the Scotland Food and Drink Awards. It’s an event that Celebrates the best of Scotland’s exceptional food and...
Air Ambulance Week 2023
At MEERKATworks, we are natural collaborators, so it's been great working on this collaborative Air Ambulance Week 2023 campaign. The VoD...
Southampton International Boat Show 2023
Britain's festival of boating & watersports is back! It's the 5th Southampton International Boat Show that MEERKATworks have worked on, and...
Air Ambulance Charity Kent Surrey Sussex
Coinciding with Air Ambulance Week this September, Air Ambulance Charity Kent Surrey Sussex are running a digital audio and podcast campaign....
Ski Solutions – Programmatic campaign
If you're looking for some inspiration for your next winter break, have a look at the new Ski Solutions site that launched this summer....
Digital OOH campaign for students
This summer MEERKATworks secured digital OOH campaigns targeting students in over 200 University halls across the UK. The various campaigns were...
Brighton & Hove Albion Football Club OOH campaign
The BHAFC out-of-home campaign has kicked off in full ‘home strip’ style in Brighton this week. MEERKATworks planned and bought the campaign to...
Willen Lake – summer VoD campaign
Last week I had the pleasure of visiting Willen Lake to catch up with the team. My MEERKAT 360° vision spotted something for everyone - from...
SES Water – Get water fit
We all tend to use more water over the summer, which is why SES Water are working with the community providing tips and support on how to be more...
Utah – Life Elevated
With The Mighty 5 National Parks – Arches, Bryce Canyon, Canyonlands, Capitol Reef and Zion, and scenic byways with epic scenery and landscapes,...
Mmm Mackie’s – this summer’s perfect partner
Summer is well and truly here. And what better accompaniment to a sunny day than a scoop of delicious Mackie’s ice cream! So, we're delighted to...
Why do the words in ads matter?
You may produce the best product in its class or provide a world beating service, but your potential customers won’t know this unless you...
My University Hospitals Sussex
This week, we're launching a campaign that is very close to our hearts for My University Hospitals Sussex - the dedicated charity for seven NHS...
The Digital Navigation Video
What’s your Daily Digital Journey? Click PLAY below. At MEERKATworks – the Digital Navigation Experts – we ask our clients to stop and think...
Mackie’s large format OOH in Scotland
MEERKATs are agile, inquisitive creatures. At MEERKATworks we’re known as “nicely nosey” - we keep our eyes on the changing media landscape,...
Win a trip to Minnesota on Boom Radio
This week we are very excited to launch the ‘Win a Trip to Minnesota’ competition on Boom Radio, with the teams at KBC and Explore Minnesota. Our...
Another targeted OOH campaign delivered in Brighton
A great use of traditional offline media used to target the most online savvy audience possible - the attendees of the SEO Conference in Brighton
The Parks Trust 2023
MEERKATs love to run free in the wild, so we're extremely pleased to be working with The Parks Trust again this year. Using our media planning...
Ready. Set. Georgia!
MEERKATs are avid explorers, and love being inspired by new places to visit. A shiny new pin on our “MEERKAT map” is the American state...
International Women’s Day 2023
Malala Yousafzai “I raise up my voice – not so that I can shout, but so that those without a voice can be heard. … We cannot all succeed when...
Visit San Antonio – Digital OOH in St Pancras
It’s been very rewarding working with TTM and Visit San Antonio on planning and buying this digital advertising campaign at St Pancras Station,...
Mackie’s – A refreshing client visit
Thank you, Mackie’s, for taking us on a tour of your farm today. It was fascinating to see how the Ice Cream is made. We know what freezer to...
MEERKATs at The Edinburgh Remakery
It was great to be invited to the Edinburgh Remakery today for a talk that Alice, our Creative Insight Director did on the Power of Words in...
January Smiles
Heidi really enjoyed meeting up with Hannah and Bernadette in London last week. Not only did they meet Andrew Marr but they also had a right old...
Lousiana Taxis
If you live in London keep your eyes peeled for the Louisiana Office of Tourism Taxis that keep on giving! The creative they supplied includes...
MEERKATs on the Tube
If you’re in London, travelling on the Tube, keep your eyes peeled for our MEERKAT characters – Merrily, Seeka, Skye, Kin & Ship, Leonardo,...
Everything you need to know about straplines
The most effective straplines have the ability to weave their way into our everyday headspace and speech (One Poll, 2022), they can evoke deep...
Gressingham
At MEERKATworks we love trying new dishes, and the Gressingham Duck recipe booklet provides some great tips and inspiration for the kitchen....
Just The Tonic
“Seven days without comedy makes one weak …” The MEERKATs love to laugh so it’s no surprise we are really enjoying working with Just The Tonic -...
Peak Retreats
The beauty of reading a newspaper is that you don’t need to rely on the internet. You don’t need a plug and you don’t need a battery. You can...
We dig the planet
MEERKATs are naturally down-to-earth, planet-loving creatures who believe in equality, diversity and green-living. As individuals, and as a...
The Power of Words in Marketing
' The Evolving Power of Words in Marketing' ... If this is of interest to you and you're in the Edinburgh area, be sure to book a place at next...
Southampton International Boat Show
Great to work with Southampton International Boat Show again. It’s the 4th show MEERKAT have worked on and the campaign is currently live across...
Edinburgh Festival Fringe Society
The MEERKATs have been out at the Edinburgh Festival Fringe Society several times this month and been captivated by the diversity and...
The MEERKAT TV Masters
It's summer and we've all just passed TV Masters, so we're off to celebrate in the sunshine! TV Masters is a fully accredited Thinkbox course,...
Blue Light Card – Geo targeted OOH campaign
Blue Light Card supports key workers across the UK by providing a wide range of exciting discounts and offers. After the success of our lockdown...
Peak Retreats Programmatic
We've no idea where the year has gone but the ski season is almost upon us again! Great working with Peak Retreats on another season. Here's to...
Mackie’s Chocolate
MEERKATs love chocolate, so it has been great to work on the Mackie's Chocolate digital audio campaign this summer, bringing a little piece of...
Edinburgh Dog & Cat Home Charity Event
Heidi and Ebo have been In The Dog House raising as many £’s as possible for The Edinburgh Dog and Cat Home. Thank you to everyone who donated...
MEERKATworks OOH
Stories. They’re vital in advertising, particularly now. During Lockdown we have been encouraging businesses to keep on telling their stories. As...
MEERKAT Radio Advertising
The MEERKAT’s have decades of experience planning and negotiating bespoke radio campaigns. Take a listen to some examples of radio adverts that...
MEERKAT Christmas Party
MEERKAT’s love to have fun and let their guard down at party time and what a party it was! It’s no secret that Brighton is a FUN city for a great...
MDHUB event
Heidi and Julieanne went to the mdhub conference last week at the infamous AMEX stadium in Falmer. Some great talks on the effects of emerging...
Sussex Wildlife Charity Event
MEERKATs love to stand at the highest point to scan the landscape, so you can imagine Heidi’s excitement when she was invited for a flight on...
MEERKAT Party
The Mob at MEERKAT had a great night partying in Sombreros last week. It was HOT HOT HOT and A LOT of margaritas were drunk. Heidi had a bash at...
Classic FM Tour
The MEERKATs love radio and over the years we have planned and negotiated 100’s of airtime, promotional and sponsorship campaigns. Today we took...
Advertising in Brighton Station
Have you even been to Brighton Station? It was built in 1840 and is full of curved glass panels and spectacular iron work – a perfect start and...
Heidi Wins Award
Meet Heidi – she’s the Founder of MEERKATworks and was recently given an award by E2Exchange for Next Big ScaleUp Entrepreneur to Watch. She...
MEERKATworks in the Beginning
Back at the end of 2005, Heidi started the agency and became the first MEERKAT. In her own words, she says ‘ Having never worked in an agency, I...
