The BHAFC out-of-home campaign has kicked off in full ‘home strip’ style in Brighton this week.
MEERKATworks planned and bought the campaign to coincide with increased footfall in Brighton over the 2023 Pride celebrations. The activity includes the Transvision screen at Brighton station, digital 6 sheets and the adgates, targeting commuters and visitors arriving and departing from the station over the coming weeks. The creative promotes memberships to the football club, as well as the new BHAFC home kit available at the store in Churchill Square. The shots below show some of the different formats at the station.
It has been a pleasure working with the team again on this campaign. Go Seagulls!
Have a look at the 2022 campaigns that we worked on for the Women’s Super League and the BHAFC Premier League across OOH, programmatic and digital audio.