MEERKAT’s Out of Home planning process
OOH advertising allows the MEERKATs to scan the landscape in detail and sniff out the best geographical, as well as cultural, social and psychological, positions for your brand. We plan according to proximity, right down from regions, cities and transport routes, to pinpointed areas within a targeted postcode.
We always build bespoke, carefully crafted media plans, taking into consideration all elements of the outdoor environment. We dig deep to reveal how best to catch the attention of commuters on the move or how to capture the imagination of shoppers within retail spaces. Our OOH experts leave no stone unturned to ensure you are seen by your target audience and your brand stands out from the crowd.
Where can OOH advertising be seen?
Out of home advertising has changed considerably since MEERKAT first burrowed into planning and buying OOH in 2005. Not only have outdoor campaigns become increasingly digitised, but developments in connectivity and experiential have greatly expanded opportunities to gather data and sync with digital advertising.
There are a wide range of exciting options available out of home from static to digital. Environments that we regularly negotiate and buy are roadside, transport and retail, effectively targeting audiences as they go about their daily lives. For example, roadside billboards, from 6-sheets to 48 sheets, can be bought in proximity to supermarkets, schools, stadia, pubs and clubs etc. Transport sites can be negotiated within an underground environment, at airports, on and in, buses, taxis or trains. MEERKAT can also negotiate retail opportunities, almost anywhere a purchase is made, whether in a shopping centre or garage forecourt.
Wherever you need to be seen, MEERKATworks can help you navigate the OOH landscape and provide precision and impact to your outdoor advertising campaigns. Call our OOH experts today to MEERKAT HAPPEN.