Outdoor advertising – also known as out of home or OOH advertising – enables your brand to be seen by people in the right place, at the right time during their everyday lives, while they are away from home and on the move.

Types of outdoor advertising 

We tailor every campaign to your goals, audience and budget – selecting formats and environments that maximise impact and minimise waste. Here are some of the options we plan and buy:

Traditional billboard advertising

Large-format, static displays that dominate roadsides, city centres and commuter routes. With guaranteed solus (separate) positioning, your message stands alone, making a bold, uncluttered impact. We place these in high-traffic spots such as ring roads, retail parks and near major supermarkets or entertainment venues – wherever your audience is already looking.

Digital billboards (DOOH)

These high-impact digital screens allow for time-sensitive, rotating creative. We regularly book sites including key transport hubs and high-footfall shopping centres, where content can be scheduled by time of day, weather or audience behaviour.

Transport ads

Frequent exposure with strong reach across public transport systems. We plan formats for:

• Bus sides and interiors in towns and cities across the UK – ideal for continuous brand presence in busy local areas
• Railway station formats, including concourse banners, platform posters, escalator panels and adgates at major hubs like Waterloo and Brighton
• Train panel ads (also known as train cards, or train car panels / TCPs) inside carriages on national and regional services – reaching commuters, business travellers and leisure passengers on the move
• Taxi liveries and tip seats in London, Manchester, Glasgow and other cities such as Birmingham, Edinburgh and Liverpool – a smart way to reach urban audiences with flexible coverage
• Tram wraps and stop dominations on networks like Manchester Metrolink and Nottingham Express Transit
• Airport placements, including digital screens in departure lounges, baggage reclaim zones and high-traffic corridors

We also offer formats across the London Underground, delivering MEERKAT stand-up and standout coverage in one of the UK’s busiest and most effective OOH environments.

Large-format banner adverts

Supersize printed banners with serious MEERKAT punch, often draped over construction scaffolding, retail facades or public buildings. We’ve placed these above city-centre shopping streets, on arterial road bridges and garage forecourts along busy commuter routes.

They also work brilliantly as part of wider experiential campaigns – as seen in our Explore Louisiana case study, where bold banner placements amplified a standout street-level activation and drove high-impact brand engagement. 

Ready to take your campaign outdoors? We’ll help you find the perfect spot.

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Why choose MEERKATworks for OOH?

We’ve been building strong relationships with outdoor media owners across the UK since 2005. With two decades of experience, we understand not just how to book space, but how to scan the landscape and strategically uncover the best placements – geographically, culturally and psychologically – for your brand.

As one of the most agile outdoor advertising companies in the UK, we go beyond media booking. Every campaign is planned with purpose, backed by data and insight and designed to deliver real results. 

• Strategic placement – We don’t just book space, we sniff out and select the best formats for your goals
• Smart packages for challenger brands – depending on the brief, effective OOH doesn’t need a huge budget
• National reach, local focus – From high-traffic London billboards to niche neighbourhood banners
• All-in-one delivery – Campaign planning, creative production and reporting under one roof
• Flexible formats – Static or digital, large-scale or hyper-targeted, we’ll match the right mix to your message

Our planning isn’t broad-brush. We intricately plan by region, city, transport route or even individual postcodes to ensure your campaign reaches the right people, in the right place, at the right time. We consider more than just visibility – we think about the cultural and behavioural context of each site, placing your message where it will land with meaning and spark action.

The advantages of billboard and outdoor advertising 

There’s a reason outdoor advertising has stood the test of time – it works. Especially when it’s well-placed, well-designed and part of a wider plan.

Benefits include:

• High visibility and reach – Seen by tens of thousands daily, especially in busy locations
• Builds brand awareness quickly – Repetition and location make your message stick
• Ideal for product launches and events – Cut through with big, bold creative
• Non-intrusive – People don’t scroll past outdoor ads; they absorb them naturally
• Always on – 24/7 presence in the real world
• Boosts digital – OOH increases online engagement. Research shows that OOH doesn’t just build visual awareness – it drives online engagement too. In campaign tests during major events, exposure to both OOH and digital channels made audiences three times more likely to search for the brand, two times as likely to feel closer to it and 220% more likely to perceive it as relevant. 
• Excellent ROI – Especially when paired with clever targeting and messaging
• Hard to miss and impossible to switch off

With the rise of DOOH, we can also allow for live updates, data syncing and even contextual content triggered by location or time of day.

How we work 

First and foremost, we work as an independent agency – this means we are completely objective and not contractually tied to any one media owner. We keep the process clear and collaborative, from the first brief to the final results.

Step 1: Discover

We ‘dig deep’ to get to know your brand, audience and campaign KPIs and goals

Step 2: Plan

We recommend formats, locations and timings that fit your objectives

Step 3: Create

We facilitate creative work, bringing your message to life with a strong visual impact

Step 4: Deliver

We book your campaign and expedite production and installation

Step 5: Report 

We share any available insights, feedback or anecdotal impact – and discuss next steps based on campaign performance, client experience and future goals.

Out-of-home advertising: case studies

The University of Sussex Civic Engagement campaign (above), executed by MEERKATworks, showcases a powerful example of geo‑targeted, proximity-based OOH advertising aimed at local communities and prospective students. These strategically placed ads were used in coordination with digital audio elements to amplify the messaging around civic engagement and open days.

The Brand USA x The Palm Beaches campaign is a prime example of how OOH advertising can create both impact and escapism. Targeting travel-loving families and couples across London and the South East, MEERKATworks delivered an immersive, multi-format OOH campaign for Brand USA to promote The Palm Beaches in Florida.

By combining large format digital billboards, train card panels and a fleet of branded taxi supersides (example above), the campaign brought the warmth and glamour of America’s first resort destination to life on UK streets and stations. The creative didn’t just look good – it performed exceptionally, with a 55% over-delivery on taxis, 22% on TCPs and 98% on digital OOH.

Ready to MEERKAT HAPPEN? Let’s take your brand outdoors – get in touch today.

Outdoor advertising: FAQs

What is OOH advertising?

OOH stands for Out-of-Home advertising – any media that reaches consumers when they’re outside their homes.

How much does billboard advertising cost?

Costs vary depending on format, location and duration. We offer tailored packages to suit all budgets – get in touch for a bespoke quote.

Can you run OOH campaigns nationally?

Yes. We work with media owners across the UK and internationally to plan and book campaigns from local postcodes to national rollouts.

What’s the difference between OOH and DOOH?

OOH refers to all outdoor advertising. DOOH (Digital Out-of-Home) specifically means digital screens, offering dynamic content and flexible scheduling. PrOOH (Programmatic OOH) is using data triggers on DOOH to reach a specific audience or creative based on set conditions. For example, the Nassau & Paradise Island campaign reached high-affluence areas with their blue sky creative only on days when the weather in London was cold and grey. Conversely, the Mackie’s Ice Cream PrOOH campaign was planned to play out when the weather was warm and sunny, targeted to stores that had Mackie’s in stock.