Our Programmatic Advertising Planning Process
The MEERKAT digital and programmatic team have the expertise to sniff out the best online opportunities and the ability to test, learn and optimise your brand advertising in real time using data tracking. In addition, the insights gathered from programmatic advertising can be used as a foundation for planning across other media.
Once the audience has engaged with your site, they can then be retargeted with strategic messaging, directing the user back to your site with a call to action.
Where Can Programmatic Advertising be Seen and Heard?
Programmatic advertising enables highly effective targeting of people as they browse across desktop and mobile devices. So, the places where your programmatic ads can be seen and heard, are as diverse and unique as each individual’s digital journey. We closely examine your target audience’s daily digital journeys and meticulously sniff out and place ads employing video and YouTube, as well as standard or high impact display.
As part of our digital advertising services, our team of PPC, SEO and paid social experts are at hand to drive response and ensure your brand is always found at the right times by the right people. Contact our digital and programmatic team to find out how we can work together to achieve highly targeted, data-driven results.