Sometimes it takes fresh thinking and a degree of boldness to respond to a client’s brief.
Our client, Brighton SEO and their event partners, in this case WIX, wanted to target the attendees of the industry defining conference. This annual gathering started as a meeting in a room above a pub and is now one of the world’s leading SEO conferences.
Our challenge was to reach this audience that is, by definition, completely made up of digital natives who live their lives online. On behalf of Brighton SEO’s partner WIX – themselves a leader in the online world – we proposed the use of traditional, outdoor (OOH) media to grab the attention of attendees. We’ve all been to conferences where you emerge blinking into the bright sunlight desperate for some fresh air. Well our home town of Brighton has plenty of both!
With this media we are able to target spend right down to specific lampposts and ensure everyone entering or leaving the conference will see this clever creative execution.
Just one example of our many Out Of Home campaigns – you can see more here