In an always-on digital world, there’s something uniquely powerful about a well-placed print advertising campaign. No screens. No scroll. Just a moment of calm, focus and attention – exactly what we aimed to achieve for our client Peak Retreats, in the Sunday Times Travel section.
This campaign brought together strategic media planning and strong editorial alignment to showcase Peak Retreats to a readership actively seeking their next escape. The full-page ad ran in one of the UK’s most trusted publications for travel inspiration.
Why print still works
While digital channels offer scale and targeting, print advertising offers trust, authority and impact – particularly when placed in premium editorial environments. Travel sections are a perfect example, where readers are already in the mindset to explore, discover and plan.
Print campaigns also benefit from:
- Tactile engagement – Readers slow down and absorb content more intentionally
- Longer shelf life – Papers and magazines are kept, shared, and re-read
- Editorial context – Ads appear alongside high-quality journalism, adding credibility
Seeing strategy come to life
It’s always a joy for the MEERKATworks team to see our planning in the real world, whether that’s a digital billboard on a busy street or, in this case, a newspaper on a sunny terrace in Spain.
Here’s our very own Associate Director Casey Mae Reed enjoying the ad in print, living proof that print advertising campaigns still reach the right people in the right moment – no battery required.
Want to talk about how print could work for your brand? Get in touch.
Get to know us…
MEERKATworks is an independent media planning and buying agency with burrows in Edinburgh and Brighton, founded in 2005. We are award-winning experts at planning, buying and creating advertising campaigns for businesses, large and small. We excel across many sectors including Food and Drink, Education, Events, Charity and Travel and our media plans are always bespoke and carefully designed to fulfil your unique goals.
The MEERKAT team’s in-depth knowledge and expertise extends throughout the media landscape, from Digital and Programmatic to OOH (Out-of-Home), TV, Radio and Print.
As a proudly independent media agency, we relish roaming free in the wild and getting stuck into briefs of all shapes and sizes. So, why not call the MEERKATs on 01273 760 100 or drop us a line? We’re friendly and don’t bite… unless you’re a scorpion!