OOH advertising for Mackie’s Ice Cream
This summer, MEERKATworks have strategically planned a Programmatic OOH (PrOOH) campaign for Mackie’s ice cream. PrOOH allows for advertising to be turned off, or on, based on specific ‘triggers’, such as the temperature, live sports results or even pollen counts.
For this campaign, Mackie’s digital outdoor adverts have been planned within the proximity of key supermarket stockists. And, here’s the fancy bit, the adverts will only be displayed during store opening hours, and on warm sunny days. A ‘trigger’ temperature point was agreed on and set up as a condition for the ads to activate. As British summers can be more than a little unpredictable, this ensures that customers visiting these stores will only see Mackie’s ads on ‘ice cream weather’ days.
What is your temperature trigger point for buying ice cream?
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MEERKATworks is an independent media planning and buying agency with burrows in Edinburgh and Brighton, founded in 2005. We are award-winning experts at planning, buying and creating advertising campaigns for businesses, large and small. We excel across many sectors including Food and Drink, Education, Events, Charity and Travel and our media plans are always bespoke and carefully designed to fulfil your unique goals.
The MEERKAT team’s in-depth knowledge and expertise extends throughout the media landscape, from Digital and Programmatic to OOH (Out-of-Home), TV, Radio and Print.
As a proudly independent media agency, we relish roaming free in the wild and getting stuck into briefs of all shapes and sizes. So, why not drop us a line?
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