Telling brand stories through OOH advertising
At MEERKATworks, we believe the most effective Out of Home (OOH) advertising doesn’t just inform – it tells a story.
During the uncertainty of lockdown in 2020 and beyond, we encouraged businesses to stay visible and keep telling their stories in public spaces. Why? Because stories connect. They resonate. And in OOH environments, they stand out – especially when combined with smart media planning and bold creative.
Agile media planning, powerful campaigns
As a team of independent media experts, we approach every OOH advertising brief with the agility and curiosity our name suggests. Like meerkats, we scan the media landscape constantly, finding the best placements, formats and audiences to match each campaign’s unique objectives.
It doesn’t matter if you’re launching a national brand campaign or raising awareness in a specific region, our media buying process is grounded in strategy, insight and years of experience.
Scotland storyboards: A campaign snapshot
One campaign we’re particularly proud of involved large-format OOH storyboards across Scotland, delivered in partnership with Ocean Outdoor. With creative developed by Alice Bartholomew and Richy Lamb, this campaign showcased how storytelling and outdoor media can combine to create emotional impact, even in challenging times.
Out of home advertising that makes you feel something
Great OOH advertising doesn’t just interrupt – it inspires, entertains and makes you look twice. We help brands deliver that kind of work, from strategic planning to final placement.
Ready to make your story public? Let MEERKATworks help you plan your next OOH campaign. Get in touch today.
Get to know us…
MEERKATworks is an independent media planning and buying agency with burrows in Edinburgh and Brighton, founded in 2005. We are award-winning experts at planning, buying and creating advertising campaigns for businesses, large and small. We excel across many sectors including Food and Drink, Education, Events, Charity and Travel and our media plans are always bespoke and carefully designed to fulfil your unique goals.
The MEERKAT team’s in-depth knowledge and expertise extends throughout the media landscape, from Digital and Programmatic to OOH (Out-of-Home), TV, Radio and Print.
As a proudly independent media agency, we relish roaming free in the wild and getting stuck into briefs of all shapes and sizes. So, why not call the MEERKATs on 01273 760 100 or drop us a line? We’re friendly and don’t bite… unless you’re a scorpion!