Blue Light Card supports key workers across the UK by providing a wide range of exciting discounts and offers. After the success of our lockdown campaign for Blue Light Card, MEERKAT again worked closely with their marketing team to plan and buy a geo-targeted OOH campaign in Nottingham.
The plan focused on proximity to the Queen’s Medical Centre and the University in Nottingham. A combination of OOH formats including trams, 6 sheets and StreetHubs reached out to the target audience. The stand-out creative and carefully selected placement ensured that the messaging successfully captured the attention of key workers on the move.