At MEERKATworks we love honey, so working with Manuka Doctor is particularly sweet for us.
This winter, we planned a bought activity for Manuka Doctor on BOOM Radio and in Reader’s Digest.
The BOOM Radio campaign included an on air advertising campaign, social posts and inclusion in the BOOM Radio newsletter. The social post encouraging listeners to come up with songs related to the word honey generated fantastic engagement – with suggestions from ABBA’s ‘Honey Honey’ to ‘Sugar Pie Honey Bunch’ by the Four Tops.
The Reader’s Digest campaign consisted of a Partnership Promotion, Full Page Ad, Social and Newsletter inclusion. You can see the Partnership article below.
Manuka Doctor’s bee-keeping team manage 10,000 beehives over New Zealand’s North and South islands. Each hive is home to up to 60,000 bees.
Get to know us…
MEERKATworks is an independent media planning and buying agency with burrows in Edinburgh and Brighton, founded in 2005. We are award-winning experts at planning, buying and creating advertising campaigns for businesses, large and small. We excel across many sectors including Food and Drink, Education, Events, Charity and Travel and our media plans are always bespoke and carefully designed to fulfil your unique goals.
The MEERKAT team’s in-depth knowledge and expertise extends throughout the media landscape, from Digital and Programmatic to OOH (Out-of-Home), TV, Radio and Print.
As a proudly independent media agency, we relish roaming free in the wild and getting stuck into briefs of all shapes and sizes. So, why not call the MEERKATs on 01273 760 100 or drop us a line? We’re friendly and don’t bite… unless you’re a scorpion!