MEERKAT helped launch the Silverstone Interactive Museum in 2019 using a combination of local press, regional radio, door drops and targeted out-of-home. Due to the pandemic, the attraction had to temporarily close less than 6 months after opening. However, the MEERKATs continued to work closely with SIM and were again instrumental in the advertising for reopening the museum in autumn 2020. The reopening activity included radio sponsorship, YouTube, digital TV, Spotify and digital audio.
The following year the media activity focused on programmatic and TV advertising for the British Grand Prix, targeting both a family audience on ITV, and motor sport enthusiasts on Channel 4.
In the words of Sally Reynolds, CEO of Silverstone Interactive Museum 2019 – 2021:
“We saw a significant increase in visitors to the site and an increase in bookings which helped ensure that we were able to maximise visitor numbers to the museum between the two UK lock downs.’