This summer, MEERKATworks have planned and bought a campaign for Willen Lake on TV / Video on Demand, as well as introducing CTV to stream their ad on Disney+ and Prime.
The campaign has been carefully geo targeted to reach families in the Willen Lake catchment area, who watch their favourite programmes on ITVX, Amazon Prime, Disney+, SkyVoD and Sky TV.
Combining on demand broadcast TV, streaming services and Sky TV, allows for the ad to reach the target audience across more platforms and viewing environments, whether they are watching a film together on the big screen in the living room, or enjoying personal favourites on connected devices.
Alongside this activity, strategically placed out of home ads have also been planned and bought this summer outside key supermarkets in the area, such as Tesco and Waitrose.
You can read more about the 2023 summer VoD campaign and view the ad here.