We always get a buzz from seeing the Out of Home campaigns that we plan and buy at MEERKATworks come to life.
The Bloomberg Connects campaign we worked on this summer in Edinburgh is a great example of the impact you can have when you invest in KnockOut creative and precise planning of media. In this case, the campaign ran on carefully selected Digital 6 sheets in the heart of the city, and on buses and trams.
Whenever possible, one of the MEERKATs will take phone shots of clients’ campaigns but in this instance, Bloomberg Connects asked if we could provide professional photos and video footage. The photos taken by our Creative Director, Alice Bartholomew, show how much more clarity you can gain of the lived impact of a campaign by using a professional eye.
You can also see what an amazing canvas the city Edinburgh provides for advertising. The wide-open spaces of Princes Street and the New Town combined with the characterful nooks and crannies of the Old Town provide a unique back drop for ads to run against.
