This November, the Lightning Fibre Winter Sale messaging goes live through the programmatic campaign planned and bought by MEERKATworks. Using a combination of display, YouTube and Pre Roll, the campaign provides invaluable insight and measurable results.
The campaign is running across the Lightning Fibre coverage area and will be followed by a VoD campaign later in the month across channels such as ITVx, Netflix, Prime and Disney.
You can watch the 15 second video running on pre roll below.