Following a referral from a large prestigious sports club, the MEERKATs were successful in pitching – and then planning and creating – a branding campaign encouraging people in Edinburgh to buy Ist Central car insurance.
1st CENTRAL is firmly established as a top 10 supplier on UK price comparison websites. It strives to make buying car insurance a more accessible and easy experience and has successfully built a large customer base.
The campaign ran across Forth1 as well as well as a geo targeted OOH campaign. MEERAT also wrote and produced a bespoke sonic ident music track. This bespoke piece of music was used in the radio campaign.