MEERKATs are more used to snacking on scorpions than duck, but it turns out that duck, especially Gressingham duck, is infinitely tastier.

Over the years, the MEERKATs have worked with Gressingham on a variety of radio advert campaigns to raise the profile of duck, and to inform people on how best to cook it. On air activity has ranged from sponsoring The Weekend on Classic FM with John Suchet, to airtime activity running across Heart in London South-East, as well as Smooth Radio.

One of the benefits of working with the MEERKATs is our media independence and neutrality. Unlike many agencies with tied agreements with media owners – we are completely impartial and therefore work with our clients to provide the very best integrated media campaigns.

A fully integrated advertising campaign is planned across many different media types, so that your target audience sees or hears your message in many different circumstances. These all work to support one another and build awareness amongst your potential customers. It’s a great way of maximising your advertising budget whilst learning which media choice drives the most awareness.

MEERKAT have worked on writing and producing various radio commercials for Gressingham Duck based on each bespoke brief. These have included radio adverts voiced by Greg Wallace of Masterchef fame, and the actor Hugh Bonneville.

Gressingham Duck have also run programmatic activity to promote downloads of their recipe book, providing inspiration and delicious ideas for cooking duck.