Silverstone Interactive Museum
Silverstone Interactive Museum
Campaign Objectives – To raise awareness of the opening of the museum with advertising/ on-going activity around school holidays
Target Audience – Motor Enthusiasts + Families
Geography – 1.5 hours Drivetime of Silverstone
Activity – Museum advertising focusing on programmatic, radio, OOH, plus radio creative and production
The MEERKATs love hitting the road in their campervan, and they’re also partial to fast cars and convertibles where they can feel the wind blowing through their fur.
So, we were delighted when the Silverstone Interactive Museum (SIM) asked us to take the driving seat for planning and buying the media for advertising the motorsport museum.
Silverstone Experience Audio
The following year the media activity focused on programmatic and TV advertising for the British Grand Prix, targeting both a family audience on ITV, and motor sport enthusiasts on Channel 4.
In the words of Sally Reynolds, CEO of Silverstone Interactive Museum 2019 – 2021:
“We saw a significant increase in visitors to the site and an increase in bookings which helped ensure that we were able to maximise visitor numbers to the museum between the two UK lock downs.’
“Where adventure never stops: our fresh new strap-line...
