Silverstone Interactive Museum

Silverstone Interactive Museum

Campaign Objectives – To raise awareness of the opening of the museum with advertising/ on-going activity around school holidays

Target Audience – Motor Enthusiasts + Families

Geography – 1.5 hours Drivetime of Silverstone

Activity – Museum advertising focusing on programmatic, radio, OOH, plus radio creative and production

The MEERKATs love hitting the road in their campervan, and they’re also partial to fast cars and convertibles where they can feel the wind blowing through their fur.

So, we were delighted when the Silverstone Interactive Museum (SIM) asked us to take the driving seat for planning and buying the media for advertising the motorsport museum.

Silverstone Experience Audio

MEERKAT helped launch the Silverstone Interactive Museum in 2019 using a combination of local press, regional radio, door drops and targeted out-of-home. Due to the pandemic, the attraction had to temporarily close less than 6 months after opening. However, the MEERKATs continued to work closely with SIM and were again instrumental in the advertising for reopening the museum in autumn 2020. The reopening activity included radio sponsorship, YouTube, digital TV, Spotify and digital audio.

The following year the media activity focused on programmatic and TV advertising for the British Grand Prix, targeting both a family audience on ITV, and motor sport enthusiasts on Channel 4.

In the words of Sally Reynolds, CEO of Silverstone Interactive Museum 2019 – 2021:

“We saw a significant increase in visitors to the site and an increase in bookings which helped ensure that we were able to maximise visitor numbers to the museum between the two UK lock downs.’

Case Studies Home
Mackie's of Scotland

“We’ve worked with MEERKAT on a number of...

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Angus Hayhow, Head of Marketing

“We’ve worked with MEERKAT on a number of campaigns (including TV, Radio, Programmatic, PrOOH, Podcasts and Digital Audio) aimed at increasing our brand awareness and recruitment of new buyers south of the Scottish border.

In the past three years, we have seen double digit % growth in the volume and value of our UK sales – showing that our increased distribution and supporting MEERKAT campaigns have worked to achieve our marketing and business goals. The MEERKAT team are professional, friendly and detail-oriented."

Angus Hayhow, Mackie's of Scotland
The Social Society
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Toni Finnimore, The Social Society
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Toni Finnimore, The Social Society
Lightning Fibre
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Rob Reaks, Lightning Fibre
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Hannah Bodley - The Parks Trust
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Hannah Bodley - Deputy CEO - The Parks Trust
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Hannah Bodley - Deputy CEO - The Parks Trust
KSS
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Anna Bullock, Air Ambulance Charity Kent Surrey Sussex
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Anna Bullock, Air Ambulance Charity Kent Surrey Sussex
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Rachel Ramsay, Blue Light Card
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Rachel Ramsay, Blue Light Card
LOUISIANA & TENNESSEE
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Neil Jones, Travel and Tourism Marketing Ltd
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Neil Jones, Travel and Tourism Marketing Ltd
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Adrien Burnand, British Marine
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Adrien Burnand, British Marine
British Science Festival
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Beth-Louise Sturdee, British Science Festival
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Beth-Louise Sturdee, British Science Festival
Paradox Place
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Phil Harris, Paradox Place/Pier Pressure
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Phil Harris, Paradox Place/Pier Pressure
CPJ
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Emily Hendin, C.P.J. Field
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Emily Hendin, C.P.J. Field
Novasol
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Alex Stuart, Novasol
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Alex Stuart, Novasol
Wild Frontiers
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Jonny Bealby, Wild Frontiers
"Working with MEERKAT has been fun and productive. Thank you!"
Jonny Bealby, Wild Frontiers
1st CENTRAL
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Vicky Thompson, 1st CENTRAL
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Vicky Thompson, 1st CENTRAL
EVOKE
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Samantha Webb, Evoke Mind & Matter
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Samantha Webb, Evoke Mind & Matter
University of Sussex
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Maxine Angel, University of Sussex
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Maxine Angel, University of Sussex