Universal Orlando Resort – Dynamic digital audio

Campaign Objective – Encourage bookings to Universal Orlando Resorts at Travelbag stores

Target audience – Families and entertainment lovers

Target Area – Geo targeted audio within proximity to Travelbag stores

Activity – Dynamic digital audio across Spotify, Octave & DAX

Results– 27% overdelivery on digital audio platforms

Universal Orlando Resort

The zingy ads we created for Universal Orlando Resort were due to run in April 2020 but due to COVID we had to use our MEERKAT agility and put the ads on hold. The dynamic digital ads finally went live across the UK in Spring 2021.

Go on – “Unleash your inner Minion” – and take a listen to one of the adverts we wrote and produced to stream digitally across channels such as Heart, LBC, Classic FM and Absolute Radio.

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“Where adventure never stops: our fresh new strap-line...

Johnny Englishby, PR & Marketing Manager

“Where adventure never stops: our fresh new strap-line, penned by the creative minds at MEERKAT, captures the energy and excitement of a visit to Willen Lake. I' the perfect finishing touch for our vibrant brand and website refresh.

The MEERKAT team have really gotten to grips with our audience. They ve put the time in to really get to know our product and mission too, and work like a true extension of our team.

With their knowledge and commitment, the strap comes with added bonus as well-it can standalone, and it can lend itself to messaging for future campaigns Wordsmithery Win!

Huge thanks to the MEERKATworks team for being a total joy, as always."

Johnny Englishby, Parks Trust & Willen Lake

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Angus Hayhow, Head of Marketing

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Angus Hayhow, Mackie's of Scotland

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Toni Finnimore, The Social Society

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Rob Reaks, Lightning Fibre

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Rob Reaks, Lightning Fibre

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Hannah Bodley - Deputy CEO - The Parks Trust

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Hannah Bodley - Deputy CEO - The Parks Trust

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Anna Bullock, Air Ambulance Charity Kent Surrey Sussex

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Anna Bullock, Air Ambulance Charity Kent Surrey Sussex

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Rachel Ramsay, Blue Light Card

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Rachel Ramsay, Blue Light Card

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Neil Jones, Travel and Tourism Marketing Ltd

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Adrien Burnand, British Marine

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Beth-Louise Sturdee, British Science Festival

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Beth-Louise Sturdee, British Science Festival

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Phil Harris, Paradox Place/Pier Pressure

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Phil Harris, Paradox Place/Pier Pressure

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Emily Hendin, C.P.J. Field

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Alex Stuart, Novasol

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Alex Stuart, Novasol

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Jonny Bealby, Wild Frontiers

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Jonny Bealby, Wild Frontiers

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Vicky Thompson, 1st CENTRAL

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Vicky Thompson, 1st CENTRAL

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Samantha Webb, Evoke Mind & Matter

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Samantha Webb, Evoke Mind & Matter

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Maxine Angel, University of Sussex

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Maxine Angel, University of Sussex