Universal Orlando Resort – Dynamic digital audio
Universal Orlando Resort – Dynamic digital audio
Campaign Objective – Encourage bookings to Universal Orlando Resorts at Travelbag stores
Target audience – Families and entertainment lovers
Target Area – Geo targeted audio within proximity to Travelbag stores
Activity – Dynamic digital audio across Spotify, Octave & DAX
Results– 27% overdelivery on digital audio platforms
Universal Orlando Resort
The zingy ads we created for Universal Orlando Resort were due to run in April 2020 but due to COVID we had to use our MEERKAT agility and put the ads on hold. The dynamic digital ads finally went live across the UK in Spring 2021.
Go on – “Unleash your inner Minion” – and take a listen to one of the adverts we wrote and produced to stream digitally across channels such as Heart, LBC, Classic FM and Absolute Radio.
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Maxine Angel, University of Sussex
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