Outdoor, Print, Radio
MEERKAT was introduced to C.P.J. Field by Site Visibility, their digital agency.
C.P.J. Field has been providing funeral services since the 1600s and the company is owned and managed by the 10th generation of the Field Family. With over 325 years’ experience, the business has been called upon to provide the funeral arrangements for the highest in the land, including monarchs and national heroes. So it goes without saying that you are in very safe and capable hands during what is inevitably a very difficult time.
To plan and negotiate a campaign to raise the profile of their 30+ Funeral Homes across London and the South East of England.
MEERKAT planned an outdoor campaign that was carefully geo targeted to the individual funeral homes. The activity was combined with local press and regional radio to ensure maximum impact.
MEERKAT have worked with the Field family for over 5 years and have recently planned a press campaign utilising publications available in proximity to the funeral homes. These adverts are planned run of paper and in the contextually relevant pages – e.g. Births, Deaths and Marriages – to get maximum exposure to a local audience who are looking to plan a funeral.
"We have enjoyed a happy working relationship with the team at MEERKAT. They understand our sensitive brand and how best to target our audiences in prime locations. They also understand how to make limited budgets work hard, giving the biggest return on investment which is key for us as an independent family business."
Emily Hendin, Director, C.P.J. Field