C.P.J Field: Outdoor, Print, Radio – Funeral Director Advertising Campaign
C.P.J Field: Outdoor, Print, Radio – Funeral Director Advertising Campaign
Sensitive radio, print and OOH advertising for a long-established family business
C.P.J. Field is one of the UK’s oldest family-owned funeral directors, with a history dating back to the 1600s. Owned and managed by the 10th generation of the Field family, the business has spent more than 325 years supporting families through some of life’s most difficult moments. MEERKATworks supported C.P.J. Field with a carefully planned funeral director advertising campaign designed to raise awareness across south east London.
The campaign combined out-of-home (OOH) advertising, radio advertising and print advertising, helping C.P.J. Field reach local audiences in a respectful, considered and memorable way. MEERKATworks also produced the radio creative, making sure the tone was appropriate for a sensitive brand with a long-standing reputation. For funeral directors and family-run service businesses, advertising needs to be handled with particular care. The message has to build trust, create local recognition and reach people in the right places, without ever feeling heavy-handed.
This campaign shows how thoughtful media planning and sensitive creative can help an established business stay visible in its local communities while respecting the nature of the service it provides.
Planning a sensitive local awareness campaign? Speak to MEERKATworks about OOH, radio and print advertising.
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