Rickshaw Travel: Digital travel advertising
Rickshaw Travel: Digital travel advertising
“Don’t follow the herd.” “Normal is boring.” “Take the road less travelled.”
These are all ideas the MEERKATs can happily get behind, so working with Rickshaw Travel was a natural fit. This UK-based travel company creates unique and meaningful holidays designed to take people beyond the obvious tourist trail and closer to the heart of each destination. MEERKATworks planned and bought a digital advertising campaign to help Rickshaw Travel reach curious, independent-minded travellers who were looking for something a little different from their next holiday.
The campaign included audience-targeted impressions across Telegraph online, helping Rickshaw Travel connect with relevant readers in a trusted digital environment. Activity also ran within the Telegraph iPad issue, giving the campaign an additional digital format for reaching travel-minded audiences. To strengthen the media mix, MEERKATworks also negotiated display advertising with Wanderlust, including a solus newsletter sent to the Wanderlust database. This helped place Rickshaw Travel in front of an audience already interested in thoughtful, adventurous and experience-led travel.
Digital advertising can be a powerful way to reach people at the dreaming, planning and booking stages of the customer journey. This campaign shows how carefully chosen media partners, audience targeting and strong digital placements can help a distinctive travel brand find the right travellers.




Need support with your next travel advertising campaign? Speak to the MEERKATworks team today to get started.

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