Louisiana – Tabasco ice cream activation
Louisiana – Tabasco ice cream activation
Campaign Objective – Generate excitement for Louisiana as a destination for foodies
Target audience – Foodies interested in exploring new flavours and destinations
Target Area – London
Activity – Waterloo Motion and the experiential ‘hot sauce’ & Tabasco ice cream space
Results– Footfall of 947,000 people in the station on days of the experiential space, 13% overshow of impressions on Waterloo Motion screen plus 3 additional days delivering 244k impressions
Exploring new places, and diverse cuisines, is a favourite pastime of the MEERKAT team. So, we thoroughly enjoyed working with the team at TTM and Explore Louisiana on their Tabasco ice cream activation at Waterloo station this summer.
(Yes, you read that right… Tabasco ice cream!)
The Waterloo Motion screen is currently the biggest digital OOH screen in the UK, a perfect spot to ‘wow’ commuters and visitors at this iconic station.
MEERKATworks planned and bought this high impact digital OOH screen for the Louisiana campaign, and their creative showcased how to “spice up your next trip” by visiting this flavoursome southern state.
In the main concourse, MEERKATworks worked closely with our partners at WMSH to create an experiential space, where people passing could sample the Louisiana hot sauces. The real crowd pleaser was the opportunity to try Tabasco ice cream – a delicious blend of ice cream and raspberry chipotle Tabasco sauce. We can confirm that this was so tasty and tingly on the tastebuds that we had to go back for seconds.
By creating a space where people could enjoy the sounds of Louisianan jazz, see the eye-popping adventures Louisiana offers on the big screen, as well as smell, taste and feel the tingle of the hot sauces – this was truly a campaign to stimulate all the senses.
“Where adventure never stops: our fresh new strap-line...
