Explore Georgia USA on ITV
Explore Georgia USA on ITV
Campaign Objective – to increase awareness of the American state of Georgia
Target audience – those in market for travel, time and cash rich America fans
Target Area – London / South East on ITV, UK wide on programmatic
Activity – ITVX and programmatic high impact campaign
Results – overdelivery on ITVX and over 40% on programmatic
It was a pleasure working with the team at KBC and Explore Georgia on their awareness campaign this Spring.
MEERKATworks secured an ITV Business for All partnership for the TV campaign, where ITV provided an uplift of 85% added value. We worked with ITV, KBC and Explore Georgia on clarifying KPIs to measure the success of the campaign, which you can read more about on the ITV site. The TV campaign was planned to target the key audiences using Experian data, programme select, TGI data and viewers with an affinity to travel across London and the South East.
The programmatic campaign ran alongside this, providing insight from the data gathered and levels of engagement. The activity utilised a combination of standard and High Impact creative, targeting those in market to travel. The different ad sets were created to promote the mountains, cities and coasts waiting to be explored in Georgia, with video being used in the High Impact formats.
We’d have to agree that ‘It’s time for a Georgia holiday‘!
