Anita Underwear – Programmatic Campaign

Campaign Objective – To use a programmatic campaign to build awareness of and drive highly qualified traffic to an online store.

Target audience – Women throughout the UK, looking for high quality plus size bras, lingerie and swimwear.

Target Area – UK Wide

Activity – Programmatic media buying

Results – 10% overdelivery on awareness campaign, and uplift of 48% on retargeting

The programmatic campaign that MEERKAT planned and bought for Anita Rosa Faia Underwear drove traffic to AmpleBosom for women in-market for bras. The programmatic activity consisted of prospecting and retargeting. If you click here you can see the AmpleBosom website where we drove the re-targeting ads.

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“Where adventure never stops: our fresh new strap-line...

Johnny Englishby, PR & Marketing Manager

“Where adventure never stops: our fresh new strap-line, penned by the creative minds at MEERKAT, captures the energy and excitement of a visit to Willen Lake. I' the perfect finishing touch for our vibrant brand and website refresh.

The MEERKAT team have really gotten to grips with our audience. They ve put the time in to really get to know our product and mission too, and work like a true extension of our team.

With their knowledge and commitment, the strap comes with added bonus as well-it can standalone, and it can lend itself to messaging for future campaigns Wordsmithery Win!

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