Anita Underwear – Programmatic Campaign

Campaign Objective – To use a programmatic campaign to build awareness of and drive highly qualified traffic to an online store.

Target audience – Women throughout the UK, looking for high quality plus size bras, lingerie and swimwear.

Target Area – UK Wide

Activity – Programmatic media buying

Results – 10% overdelivery on awareness campaign, and uplift of 48% on retargeting

The programmatic campaign that MEERKAT planned and bought for Anita Rosa Faia Underwear drove traffic to AmpleBosom for women in-market for bras. The programmatic activity consisted of prospecting and retargeting. If you click here you can see the AmpleBosom website where we drove the re-targeting ads.

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