BHAFC Digital Audio & Podcasts

Campaign Objectives – To generate season ticket sales for the Premier League at Brighton and Hove Albion Football Club

Target audience – Male focussed with specific Sports & Mosaic segments

Geography – Brighton & Hove, Sussex & Surrey

Activity – Programmatic, Digital Audio, Podcasts, Radio advertising, Bus Supersides, radio creative & production

The MEERKATs are known for their ability to stand tall scanning the media landscape, and for reacting quickly to changes, but we have to admit, we’re still learning how to play football… Luckily, we work closely with Brighton and Hove Albion Football Club, where we’re able to pick up some excellent ball skills.

The Seagulls in Brighton: Digital Audio

There are few things in a MEERKAT’s life as satisfying as burrowing into the stunning Amex stadium and working with their local men’s and women’s football teams at Brighton and Hove Albion Football Club.

This year we worked with the club to promote the sale of season tickets. Check out the programmatic and listen to the digital audio ads that we wrote and produced for the club. There has already been a record-breaking number of tickets sold so football lovers will need to move quickly to secure a seat.

“Now is your time. Witness the scenes you love to see. With a 2022-23 Season Ticket.”

BHAFC OOH Campaign planned and bought by MEERKATworks

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University of Sussex - Geo targeted OOH and digital audio →

“Where adventure never stops: our fresh new strap-line...

Johnny Englishby, PR & Marketing Manager

“Where adventure never stops: our fresh new strap-line, penned by the creative minds at MEERKAT, captures the energy and excitement of a visit to Willen Lake. I' the perfect finishing touch for our vibrant brand and website refresh.

The MEERKAT team have really gotten to grips with our audience. They ve put the time in to really get to know our product and mission too, and work like a true extension of our team.

With their knowledge and commitment, the strap comes with added bonus as well-it can standalone, and it can lend itself to messaging for future campaigns Wordsmithery Win!

Huge thanks to the MEERKATworks team for being a total joy, as always."

Johnny Englishby, Parks Trust & Willen Lake

“We’ve worked with MEERKAT on a number of...

Angus Hayhow, Head of Marketing

“We’ve worked with MEERKAT on a number of campaigns (including TV, Radio, Programmatic, PrOOH, Podcasts and Digital Audio) aimed at increasing our brand awareness and recruitment of new buyers south of the Scottish border.

In the past three years, we have seen double digit % growth in the volume and value of our UK sales – showing that our increased distribution and supporting MEERKAT campaigns have worked to achieve our marketing and business goals. The MEERKAT team are professional, friendly and detail-oriented."

Angus Hayhow, Mackie's of Scotland

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Toni Finnimore, The Social Society

"Working with MEERKATworks has been an absolute dream from start to finish. Alice has this incredible ability to take all things complex and simply cut through the noise. The result? Clear, focused and quirky messaging that engages. We are so grateful to Alice and the team at MEERKAT for crafting a set of beautifully clear and often comical messages for our outreach. We have already seen an increase in people wanting to volunteer inside our community and we couldn’t be more pleased” .

Toni Finnimore, The Social Society

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Rob Reaks, Lightning Fibre

"MEERKAT are buzzing with great ideas, and their enthusiasm and expertise enormously enhances our marketing strategy. They have delivered our first ever successful TV advertising campaign, which helped us achieve our highest sales quarter ever, and we have big plans ahead as our brand expands geographically. They are an extension to our marketing department; with unrivalled market knowledge we simply couldn’t achieve in house."

Rob Reaks, Lightning Fibre

“I have worked with MEERKAT for a number of years now on...

Hannah Bodley - Deputy CEO - The Parks Trust

“I have worked with MEERKAT for a number of years now on a variety of different media campaigns for different organisations. They are knowledgeable, professional, results driven and a great team to work with. Highly recommend!”

Hannah Bodley - Deputy CEO - The Parks Trust

"MEERKAT did a fantastic job. They overdelivered across the media mix...

Anna Bullock, Air Ambulance Charity Kent Surrey Sussex

"MEERKAT did a fantastic job. They overdelivered across the media mix and our results were all above industry benchmarks. I’d highly recommend the team."

Anna Bullock, Air Ambulance Charity Kent Surrey Sussex

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Rachel Ramsay, Blue Light Card

"Like myself, the MEERKATs value relationships and working with them has always felt like having extra team members. They take time to understand your brand and ensure your objectives are met."

Rachel Ramsay, Blue Light Card

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Neil Jones, Travel and Tourism Marketing Ltd

"MEERKAT’s advice has played a crucial role in delivering highly effective campaigns which more than achieved our objectives."

Neil Jones, Travel and Tourism Marketing Ltd

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Adrien Burnand, British Marine

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Adrien Burnand, British Marine

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Beth-Louise Sturdee, British Science Festival

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Beth-Louise Sturdee, British Science Festival

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Phil Harris, Paradox Place/Pier Pressure

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Phil Harris, Paradox Place/Pier Pressure

"We have enjoyed a happy working relationship with the team at MEERKAT. ...

Emily Hendin, C.P.J. Field

"We have enjoyed a happy working relationship with the team at MEERKAT. They understand our sensitive brand and how best to target our audiences in prime locations. They also understand how to make limited budgets work hard, giving the biggest return on investment."

Emily Hendin, C.P.J. Field

"I view MEERKATworks as an extension of the Novasol marketing team. Working ...

Alex Stuart, Novasol

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Alex Stuart, Novasol

"Working with MEERKAT has been fun and productive. Thank you!"

Jonny Bealby, Wild Frontiers

"Working with MEERKAT has been fun and productive. Thank you!"

Jonny Bealby, Wild Frontiers

"We chose MEERKAT because they came highly recommended with a wealth of...

Vicky Thompson, 1st CENTRAL

"We chose MEERKAT because they came highly recommended with a wealth of experience and specialist associates. They were able to support all aspects of the project from media buying to creative. They are a friendly, expert team who are always prepared to go the extra mile. I’m very happy to recommend the MEERKATs."

Vicky Thompson, 1st CENTRAL

"MEERKAT have been amazing to work with. They are a passionate and ...

Samantha Webb, Evoke Mind & Matter

"MEERKAT have been amazing to work with. They are a passionate and friendly team that genuinely care about the results they deliver. The entire project felt seamless and collaborative. Thoroughly looking forward to working with the team again."

Samantha Webb, Evoke Mind & Matter

"I really enjoy working with the MEERKATs. They have worked with us ...

Maxine Angel, University of Sussex

"I really enjoy working with the MEERKATs. They have worked with us as part our team developing media plans that precisely target our key audiences at crucial points in the decision-making process. MEERKAT have helped us stand out from other universities and reach potential students who have a desire to make a difference."

Maxine Angel, University of Sussex