Digital, Outdoor, Print, Radio, TV
The MEERKATs thrive on exploring new landscapes and meeting new people. So we were delighted to meet Novasol at a travel event and to successfully pitch for their business in 2015.
Novasol have over 50 years’ experience and are the largest holiday home provider in Europe with over 50,000 properties across 28 countries.
The aim of the campaign was to launch Novasol into the UK market and raise awareness amongst their key target audience.
The MEERKATs meticulously examined the media landscape and formulated a media plan targeting London and the South East. The launch campaign involved carefully curated outdoor advertising focusing on the commuter train networks, together with sponsorship of a section of London’s biggest newspaper, The Evening Standard.
In subsequent years MEERKAT introduced radio and launched the 1st Novasol TV campaign. Since 2016 the media recommendations have included high impact Traffic & Travel Sponsorships with two of London’s biggest radio stations: Magic and Heart FM. More recently Novasol became the launch Sponsor for Magic FM’s first festive radio station and the first ‘Magic of Christmas’ all star concert at the London Palladium.
These bespoke media campaigns contributed to an online growth of 30% in 2017 and an impressive £1milllion increase in revenue year on year so far in 2018.
"In the first instance I must point out that I don’t view MEERKATworks as an external company but as an extension of the Novasol marketing team. Working with the MEERKAT team has been a real pleasure from day one and not only do we value the input and recommendations that come our way from the team at MEERKAT, their knowledge, expertise and enthusiasm has been a real pleasure to behold and has been a big part of our success here in the UK. The MEERKATs truly are experts in their field, and I would recommend them without hesitation."
Alex Stuart, General Manager, Novasol