St Barnabas House
St Barnabas House
Campaign Objectives – To increase awareness of St Barnabas House and the events it runs to raise vital funds for the charity, such as Will Writing and Midnight Walks.
Target Audience – Adults 18+ and Female 35+ bias for events
Geography – 10-mile radius of Worthing
Activity – Local radio advertising, print, OOH, radio creative & production
The MEERKATS regularly work with charities and hospices – for adults and children – across the country. It’s a very satisfying and rewarding part of the work we do, helping these vital organisations.
St Barnabas House
St Barnabas House Hospice is a charity in Worthing providing palliative care to adults with life-limiting illnesses. MEERKAT started working with St Barnabas House in 2012 and, over this time, we have planned and bought local radio advertising and media across OOH and print within the Worthing area. OOH Formats have included 6-sheets at selected supermarkets, bus advertising and geo-targeted roadside 6 sheets. Print advertising has included inserts in The Daily Mail and display advertising in local papers such as the Worthing Herald and Crawley Observer.
In addition, MEERKAT have written and produced a variety of radio ads for St Barnabas House which have run across local and regional radio stations such as Splash FM, Juice FM and Spirit FM. Together, the outdoor, print and local radio advertising has proved highly effective.
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