Tennessee Tourism
Tennessee Tourism
Campaign Objective – To encourage UK travellers to take a trip to Tennessee
Target audience – In Market Travellers + Lookers
Geography – UK
Activity – Programmatic Advertising – High Impact Display, YouTube and Video
Results – the campaign overdelivered by 66%, and considerably increased dwell time on the Trailfinders landing page
The MEERKATs tailored the Tennessee Tourism campaign around the power and flexibility of programmatic advertising. This approach allowed us to accurately target an audience and then apply on-going learnings and optimisation to great effect.
We targeted an “in market” audience, as well as “lookers” for holidays to Tennessee. The campaign launched with the glossy Tennessee video running as pre-roll on YouTube and Programmatic video. This was followed by high impact programmatic display ads.
All digital activity drove traffic to the partner site of Trailfinders, where a landing page presented the exciting options that Tennessee has to offer visitors. Together, this programmatic digital activity generated a significant increase in dwell time on the Tennessee Tourism landing page on Trailfinders.
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